”Followers” or ”Likes” (14 posts)

Topic tags: engagement, opinion
  • Do clients prefer to see more “Followers” on Twitter or to see more “Likes” on their Facebook page?
    And what is the reason?!

  • Personally I judge Facebook Likes harder to get than Twitter Followers, @eddysleiman.  You can do more Following and a little bit of gaming on Twitter.  Facebook you can advertise or you could purchase a bunch of bogus fans but usually it’s not hard to see that the Page doesn’t have any engagement.  
    So I judge Facebook Likes as a little more hard-won.  Anyone else have thoughts on this?

  • Yeah, I agree its harder to gain Facebook likes…I started both the twitter feed and FB page for thee company I work for in March and we’re more successful on twitter at the moment. A friend did tell me the first 1000 likes on FB are the hardest to gain.

    https://twitter.com/#!/uk_evans

    https://www.facebook.com/EvansCoolants

  • I manage many social media accounts and I don’t think there is a hard and fast rule.  It depends on the business and their social media goals and plan.  Also, it could significantly differ for a B2B and B2C company.  Since we factor in website content, email marketing, and social media there are many opportunities based on what we are trying to accomplish.  Maybe this seems like a non-answer but I think it really does depend on where the engagement opportunities are.

  • I am attaching a link to a really interesting article concerning Facebook “likes” and their importance. My goal is to use a “Like” as just the first step in creating engagement.  See what you think! (I also posted this in the Small Business Club.

    http://www.convinceandconvert.com/facebook/intent-to-subscribe-why-your-facebook-page-needs-to-be-liked/

  • @jasonhubbard @mburtz @kimkline

    Thank you all for joining the forum and for your valuable opinions and thoughts.

    Kim Thank you for the link – interesting

  • @eddysleiman  Thanks Eddy.  I thought it was interesting and seemed to fit right in with your original post!

  • Yeah, I agree it’s harder to get likes than follows. The article does a good job of illustrating the importance of likes, but unfortunately doesn’t offer any methods for gaining likes.

  • I think that the methods of gaining likes should follow the same guidelines that we usually adapt when we are communicating through the different mediums. So it is always about the product or the service, who is your segment, what would mots attract your target audience attention and then develop your visual / informative communication direction accordingly and the “likes” should follow. PR is also is an important factor. 

    @krmcgee

  • @eddysleiman

    All good points. I agree. It just seems to take longer / more work to get the likes flowing as opposed to twitter.

  • @krmcgee

    Thank you KR for the feedback.

  • @eddysleiman You’re welcome.

  • Thanks @kimkline for the link-an interesting article. After the initial “like” it seems very difficult to generate further interaction, especially for something like art, which is a discretionary purchase-highly subjective. In many of the art groups to which I belong, there is a concerted effort to “like” everybody’s page, on a reciprocal basis. I’m not sure what actual benefits would occur from spending the time to do this.
    Any ideas on how to improve the “like” >to further relationship building?
    Leah Laker  – @studiorimonim

  • Basically find out who are these people who have liked the page. My quote “Continuous monitoring of the audience is key to success”. discover what is the interest of everyone and gather as much details as you can and segment them. accordingly you can start to tailor made your offering according to each. Think of it that way “It is really nice to see that someone is really thinking about what you like and is putting the effort to specifically reach you.” @leahlaker

    Cheers!


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