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Thoughts on Hashtags in a Facebook Post (11 posts)

Topic tags: Facebook, facebook etiquette, hashtags

Andrea Vahl said
5 months ago:
Hi All –
I thought I’d get your opinion on whether you think it’s ok to have hashtags in a Facebook post. Does it create a disconnect for you? If you are posting to Twitter at the same time and you want to save some time, is it ok? Is it ok for some Pages but not others?
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Susan Hand said
5 months ago:
Great question, Andrea. I’m seeing it more and more. Personally, I think it depends on your target audience and the platforms they use generally. Most of my readers are not really tweeters, so I don’t do it even if it saves time because I don’t want to turn them off.
I’ll be watching this thread to see what others have to say.
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Paige Brockmyre said
4 months, 4 weeks ago:
I was under the impressions that only Pinterest and Twitter search by #’s so they are useless on FB.
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Rachel Petrikenas said
4 months, 4 weeks ago:
You may not be able to search topics with hashtags on Facebook but there are some interesting theories for using them.Some companies are seeing success with using hashtags when they have long posts.
The Hashtags can encourage viewers to read through if the hashtag subject is of interest.But since there is a stop using hashtags page that grew to over 6000 fans quickly I would say you might turn more people off than it will help.
I have also heard that if you sync up Facebook with your twitter account so that it will post both places that your Facebook post will actually be seen by less than the 16% of fans that normally see your posts if the post isn’t done manually.

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Maximiliano Garcia said
4 months, 3 weeks ago:
Nice topic to discuss @andrea-vahl. For sure the usage of hashtags is different in Twitter, a Facebook page, Pinterest or Instagram.
But a hashtag can be a branding ID for your audience if you work on it and define it clearly. For example, for my blog and social media presence (travel blog aimed at the brazilian audience), I have thought of how to use a hashtag that could become a diferentiator for my brand and address sentimental factors of my target audience, those who have traveled or want to travel to the state of Bahia, Brazil.
The hashtag I’ve defined is #Quemvainuncaesquece, which means something similar to “Who goes/visit never forget”.
I usually use it to post a nice picture of a perfect beach or moment in my trips to Bahia, and people respond to that the same way. Those who have been there share their pictures, which is amazing. Others respond to the hashtag with positive comments saying things like “it’s true, you never forget.” I’ve built an audience of more than 1000 fans that way, and counting, thanks to shares and community contributions. $0 investment.
So that single hashtag is the only one I use on the Facebook page, as a differentiator for my brand. I also use it on the cover photo, for people to see it and remember. You can check it here http://www.facebook.com/sulbahiabrazil
If I embrace Instagram, I will use it as well.
On Pinterest I have started creating a small presence, and I have a board titled #Quemvainuncaesquece also.
Hope my point is clear and helps you all in any way.
Thanks!Max.
PD: and remember, #QuemVaiNuncaEsquece
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Andrea Vahl said
4 months, 3 weeks ago:
Interesting use @maximiliano-garcia and I think that may be good for differentiating yourself if people see that tag in multiple places.
Do you mean that the reach in Facebook decreases because you’ve synched it with Twitter? @rachel-petrikenas I haven’t heard that and would be interested to see where you saw that if you have it available.
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Maximiliano Garcia said
4 months, 3 weeks ago:
Definitely a differentiator if used with consistency.
@maximiliano-garcia | # | Top
Frederic Gonzalo said
4 months, 3 weeks ago:
Interesting thread. I think @maximiliano-garcia makes a valid case for one type of usage that is OK. I also believe it’s OK when a hashtag is used to reinforce a brand message, for example if you are running a contest on Instagram or hosting an event with lots of Twitter engaged users.
But aside from these rare occasions, I find it rather annoying when people use hashtags on Facebook. Different platform, different language. Period.
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Steve Curran said
4 months, 3 weeks ago:
@maximiliano-garcia Thanks for your post and your insight on the hash tags.
Steve
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Maximiliano Garcia said
4 months, 3 weeks ago:
Thank you Steve @stevecurran and Frederic @fredericgonzalo for your comments. I appreciate it.
@maximiliano-garcia | # | Top
Ann at greenoak said
4 months, 3 weeks ago:
i dont twitter so i would not get it at all…..and wonder why you were doing it and if i was missing something…..
..i dont like them on pinterest and dont even know why…they are kind of itrritating ….lol
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