said 4 months, 3 weeks ago:
Nice topic to discuss @andrea-vahl. For sure the usage of hashtags is different in Twitter, a Facebook page, Pinterest or Instagram.
But a hashtag can be a branding ID for your audience if you work on it and define it clearly. For example, for my blog and social media presence (travel blog aimed at the brazilian audience), I have thought of how to use a hashtag that could become a diferentiator for my brand and address sentimental factors of my target audience, those who have traveled or want to travel to the state of Bahia, Brazil.
The hashtag I’ve defined is #Quemvainuncaesquece, which means something similar to “Who goes/visit never forget”.
I usually use it to post a nice picture of a perfect beach or moment in my trips to Bahia, and people respond to that the same way. Those who have been there share their pictures, which is amazing. Others respond to the hashtag with positive comments saying things like “it’s true, you never forget.” I’ve built an audience of more than 1000 fans that way, and counting, thanks to shares and community contributions. $0 investment.
So that single hashtag is the only one I use on the Facebook page, as a differentiator for my brand. I also use it on the cover photo, for people to see it and remember. You can check it here http://www.facebook.com/sulbahiabrazil
If I embrace Instagram, I will use it as well.
On Pinterest I have started creating a small presence, and I have a board titled #Quemvainuncaesquece also.
Hope my point is clear and helps you all in any way.
PD: and remember, #QuemVaiNuncaEsquece