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This campaign was an incredible use of relationship marketing (9 posts)

Topic tags: pinterest, Relationship Marketing

Kathy Weir said
1 year, 2 months ago:
http://socialfresh.com/pinterest-marketing-campaign-kotex/
If you’re into marketing, this video will give you chills. What an incredible idea and execution.
Kathy
http://www.facebook.com/newpueblo
@kathyweir | # | Top
Andrea Vahl said
1 year, 2 months ago:
Wow! That is so cool, @kathyweir I LOVE the idea of connecting with influencers in a market by really researching it. And look at the kind of ripple effect it can have with people blogging about it and sharing it. Awesome!
@andrea-vahl | # | Top
Kathy Weir said
1 year, 2 months ago:
@andrea-vahl I am a marketing junkie and this gave me chills, the conception, the execution and how viral the results. Can you imagine the time invested to get it right the first time? Or even coming up with the concept. Amazing campaign! Have a great weekend.
@kathyweir | # | Top
Gabriella Mireles said
1 year, 2 months ago:
@kathyweir What an exciting new use of platforms like Pinterest! The numbers don’t lie! Getting to understand/hear what your potential clients like/want helps you attract and convert them to consumers! Thanks for the share!
@gabriellamireles | # | Top
Kathy Weir said
1 year, 2 months ago:
@gabriellamireles You’re welcome!
@kathyweir | # | Top
Vincent Edwards said
1 year, 2 months ago:
Cool that was well done.
@vincentedwards | # | Top
Amy Lang said
1 year, 2 months ago:
@kathyweir,
could you locate that link again? I tried this morning and got the dreaded 404 page, page could not be found.
Thank you!
@amylang | # | Top
Kathy Weir said
1 year, 2 months ago:
@amylang I found a new link. Will check it after it posts. Kathy
http://econsultancy.com/us/blog/9419-kotex-israel-uses-pinterest-to-send-inspirational-women-personalised-gifts
@kathyweir | # | Top
Kathy Weir said
1 year, 2 months ago:
@amylang The link works! Love this creativity used in this campaign!
@kathyweir | # | Top

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