said 1 year, 2 months ago:
@annfurnivall, this is just my personal opinion, so take it for what it’s worth….
With limited space, front and center, each of those tabs/covers is prime real estate for your page. As a local business, I would think you’d want to give someone who’s local every reason to be more than just a fan.
You have the extra burden of convincing local people to get up and away from their computer and come down to your store. The number of likes you’ve received, likely from around the world, isn’t going to convince them to do that. However, your calendar of events or any other well-crafted tab information about your store may be what does draw them in your front door. If those tabs (calendar of events, etc.) are taking a back seat to your Like tab, fans or potential fans may never know to look for them.
I don’t know about others, but my eye is rarely compelled to seek out the number of fans for any given page. Instead, I’m more likely to judge a page’s success (or failings) on its posting activity and other information showing (or not showing).