said 1 year ago:
This week I decided to do an experiment on Facebook. To do this, I tested both of my business pages. How to Market Your Horse Business (HTMYHB) which was already active, and Horse and Rider Awareness where I had gone down to maybe two posts a week as I focused more on HTMYHB.
Most of my fans do not want to pay for ads or promoted posts, so I looked closer at what Edgerank is looking for. They want people to come to our business pages, and they suggest posting more to be seen on the newsfeeds.
When I started “The Great Experiment” on June 12th, I was posting 3 times a day for HTMYHB Monday through Thursday. On “Friend Friday, the posts are often 6 to 8. The weekend have been 4 times a day.
Using the “Scheduled Posts” feature, I moved up to every 3 hours. All of the posts had good content, as I knew that I had to have people interacting for them to count for Edgerank, and so that they might show up on other people’s newsfeeds.
These are the numbers from June 12th though today.
How to Market Your Horse Business
953 Talking about
1423 Talking about
(I have been gone the past two days and used scheduled posts. I commenting on them when I got home)
30 NEW fans in 5 days.
The Talking About has gone up 470
Horse and Rider Awareness. While focusing on HTMYHB I had let this page go. I was not taking care of it. Now I am starting a monthly subscription with this program and need to bring it back to life. The page needs updating, but I decided to use it in “The Great Experiment” as this is what happens to so many business pages. I decided to go up to 3 quality posts a day. Again, I have been gone the past few days so used the FB Scheduled Posts.
257 Talking About
950 Talking About
8 NEW likes
693 more People Talking About
I think these results are pretty good! I have paid for ads and promoted posts that did not get me these results. Of course, as I said, the posts I am adding are all quality. Half of them are serious and focused on that page, the other half are interesting photos and quotes. With all of them I am asking for interaction and getting the fans to participate on them.
I will continue this for another week to see how it goes. What do you think about “The Great Experiment?” What do these results tell you?