said 1 year, 4 months ago:
A client recently bought likes for her page against my advice. As a result she got a lot of new likes which initially was very exciting for her, but then her Edge Rank dropped and suddenly her posts were not showing up in the newsfeeds of her real fans and her engagement on the page dropped to near zero.
If you don’t know what an Edge Rank is, you’re not alone. Most people don’t even know it exists.
Facebook has a ranking system called “EdgeRank”. To put it simply Facebook looks at how many friends you have for your Facebook page, how many times your friends have interacted with your posts (share, liked, commented), The algorithm runs and checks to see if there is an affinity between you and each fan.
Facebook is looking to see if you have common interests and the quality of those interests, and it does this with an algorithm. For example has this fan responded on your page before? Have you commented on something they posted? Have you exchanged posts only once or twice in two years? Are the topics you talk about on your page showing up in the fan’s daily activities? Are friends of the fan interacting with it?
Flatly stated, if nobody shares, comments or likes your posts, Facebook isn’t going to put it in their news feeds because you’re not interesting to them. Or at least they haven’t demonstrated any interest.
So instead of buying fans invest in developing real content that attracts new fans and run some ads to help them find you.