i hearing a lot that  96%  of   your likes  dont  come  back….can  you follow my  logic   on this and what   do you think?    am i looking at this  wrong?  .my  likes  are mainly organic, not like  exchanges, freebies, etc etc…

my insights  show that   about  1700  unique  people  get my  daily  posts    from my page  {out of about  2500 likes)….. and  a way lower number   go to  my page……  can i assume  that  my daily post    appeared on   the  1700  peoples  timeline  ?   if  so , they saw ,i know it might  have  been  far  down on their timeline,  the  days   picture and   a short sentence…..  and  thats   what i am  trying  for….them   actually going to the page  is nice too…but  just  seeing  the days picture is  my  real goal….

can i assume  that  the  96%  number  , when they say  96 %  dont  come  back,,,, can i assume that this number  comes from  page  view data ?     am i  crazy to think  that  hundreds  got my  message and    dont  actually  go to my  page   all the time,  they just get my  message   in  the  short picture and sentence on their timeline?   i would think  that  a  different   hundred or  200 a  week would  be   going to the  actual page…. 

this  96%  idea   is  getting around  so  much  , i  really want to understand it..it  seems   very   wierd and misleading to me…why   should we  bother with   working  on facebook if  only  4%  of our  fans  were actually  connected in a good  way with us…? i sure  couldnt  spare the time  for that  low  return….

is  this  wrong?   my  goal is to  show them the picture and   let them  read  a short message from us everyday…. going  to the page  is  just  gravy…

i  get info  from  lots of  places i have liked without   clicking on their page….the  days picture tells  me  a lot…i have always assumed that my  daily post  waas  mainly a nice   short   reminder  that we are here and  a little  view of   what we  have today …

I think, by default, the settings for users is to ask facebook to send messages in “summary” format, rather than, every time something happens on your page.  I think, this reduces activity awareness on your page… but I think the reason facebook does that by default, is to save their email server.  (If someone else can verify this for me that would be useful).  The problem with that is, the page liker only gets one email at the end of the day, and they dont necessarily want to be bothered reading all the detail of it… and maybe just quickly delete it.  Anyway…. there is a clear difference between a page “viewer”, “liker” and a “conversion” from that viewer (i.e. someone who signs up for a newsletter)… at the end of the day, its a conversion you want to achieve.  “Likers” are good because they help spread the word a little bit.

@annfurnivall

It’s possible they never return to your page…it’s possible they all do (but very unlikely).  It really varies.  Since people don’t need to go to your page to see or engage with your posts, they typically don’t, hence the 96%.  The 1700 refers directly to your reach – the number of people that see your posts.

If they follow you on Facebook they may see your posts however it’s possible they may not.  It depends on whether or not they are actively engaging with your posts/page.  It also depends on the engagement level of your posts.  If they haven’t liked or commented on your posts in a few months it’s unlikely they will continue to see them in their feed as the relevance decreases significantly over time.

@annfurnivall

The 96% isn’t a real number, more of an average and it doesn’t mean 4% of fans come back to your page a week….it’s 4% come back to your page ever.
“if  they  have  quit  geting   the posts  but are still  fans…do  they  still count in the reach?”
No, they would not be included in your reach.  Reach is only people who see a specific post.  Which is why reach is broken down by posts. 
You also mentioned your reach is 1700 to 2000 with 2500 likes on your page.  Your reach may not all by fans of your page.  Reach is divided into 3 main categories:

• Organic – Number of unique people (fans and non-fans) who saw your post in their news feed or on your page.
• Viral – Number of unique people who saw your post from a friend’s news feed by being shared or liked.
• Paid – Number of unique people who saw your post because of an ad or sponsored story.