FB’s how-to video on promoting a post indicates that all one has to do is hit “save” in the pop-up box. Every time I do this, either I get an “error” message or the page immediately refreshes with no action having been taken. Is another step, like establishing a payment account, needed?

- Barbara

The problem I saw with promoted posts, @bamacrobie, is that you have to have run a traditional Facebook ad before you start running a Promoted Post.  Which I think is very weird!  I did not find a way to enter account information in Facebook Advertising unless you start running an ad.  

So my advice is to go through the process of creating a traditional Facebook Ad.  You can do a Sponsored Like or regular ad.  Then you don’t have to actually have the ad run, but you do have to start the ad.  Then the approval process will take some time and you can pause it before it actually runs.  Really irritating but I looked into this extensively for piece I’m writing about it and couldn’t find a way around it.