Tardy to the Facebook Party (6 posts)

Topic tags: Facebook marketing, facebook strategy, getting started, social media strategy
  • Profile picture of
    Adventurer
    Angie Allen said
    1 year, 5 months ago:

    Hey all!

    I work with a wonderful small marketing agency that hasn’t developed a social media presence.  I could spend the whole post telling you why…it boils down to we’ve been focusing on our clients and developing great social media for them.  We’ve developed some very popular Facebook fan pages, with high levels of engagement, so we have some experience with creating and continuing to develop social media.

    We have lots of conflicted thoughts about how to launch…our market is less than 200k people, so it is pretty obvious we haven’t been on Facebook.  Any kind of announcement feels like we are admitting we are tardy to something we value a ton and have some knowledge of…but haven’t ever done ourselves.

    What are your thoughts?  Do we address our Facebook absence head on in an introductory post or just fade in with good content and engagement and build over time?

    Looking forward to your input…

    @angduke | # | Top
  • Max
    Explorer
    Max said
    1 year, 5 months ago:

    I am moving my first steps into this world for business, but as an experienced private user I would appreciate some hype.
    Start announcing in your blog/site/whatever that you are preparing for a big revolution… then, when the time comes, announce your presence into the Social world like if you invented the social networks. And present this change like a wonderful opportunity for your customers to keep in touch.
    Of course, your social presence has to be awesome! ;)
    I will always remember iPhone users when they told “WOW!!!” for MMS a few years ago… or for VOIP video-calls later. We all have to learn from this…

    @demorden | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    1 year, 5 months ago:

    @angduke I think  @demorden has good ideas there.  I think it’s perfectly fine to announce it like “We’ve been so focused on YOU that we forgot to launch our Page” or something like that.  But then as Max said, then just talk about how great it will be to keep in touch this way and maybe do some special promotions.  

    @andrea-vahl | # | Top
  • Max
    Explorer
    Max said
    1 year, 5 months ago:

    What comes next is just my opinion, but…

     @andrea-vahl I don’t know if “we were so focused on you  that we forgot to launch our Page” is the ideal concept to express, for one simple reason.
    It is in opposition with the other main concept “we are here to serve you better”.

    If they didn’t come to social networks to better serve their customers, how is it possible that now they come to serve them better? There’s something wrong in this.

    This make perfectly sense for us, since we are analyzing the matter from @angduke ‘s point of view.
    But from a customer’s point of view, IMHO, it would make more sense the overall concept “we come here just now because we wanted to be sure to present ourselves in the BEST possible way”.

    @demorden | # | Top
  • Janet Galena
    Guide
    Janet Galena said
    1 year, 5 months ago:

    @angduke I have nothing to add here but just had to say that I loved your topic. Tardy to the Facebook Party? Cute!!!

    @jgassistance | # | Top
  • Rob Peck
    Trailblazer
    Rob Peck said
    1 year, 5 months ago:

    IMHO I think this is where you create the nice page, post for a week or two with just people in the office “liking” it to build a history, then extend to friends and family … then to clients and prospects. 

    @robpeck | # | Top

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