Sweepstakes/Contest Fulfillment Best Practices? (5 posts)

  • Were coming to the close of our first thirty-day sweepstakes. We are giving a small gift away daily for 30 days. Holy smokes Mr. Peabody – I didn’t know what to expect but we’ve collected several hundred e-mails. we’ve had almost 1600 entries with nine days to go and already have the next 30 days lined up with a bigger daily prize.
    Since you are not supposed to announce the winners on Facebook although I found several pages that did what are the best ways to keep the momentum moving with the current block of winners? 

    Are there certain subject lines in the e-mail we’re sending out letting them know that they are winners – that won’t get flagged as spam?

    What’s the most interesting is when we contact the winners we ask them to create an account on our website so we have contact information (including their e-mail) and so forth.

    It’s mind blowing that these total strangers suddenly get chatty via e-mail and so thankful for the free product that if you’re looking for customer acquisition tool Facebook sweepstakes appears to be the Ginsu knife of customer acquisition tools. It remains to be seen if the winners end up placing orders with us but I know that interacting with them during the fulfillment process has created a relationship that I doubt any of my competitors have. 

    Anyone else having success with sweeps?

  • @mitch-rezman interesting report…love to hear   if it   was  worth it in the end…….  we  dont do anything like that…. was it all within    the  facebook   rules?   or  could  you just do it on  your own?  

  • contests can only be run with 3rd party apps and after using woobox i wouldn’t want to even try – I bought woobox for a year – they had a 1/2 price sale which brought it down to about $15/mo . Besides automating the process there’s a module that provides additional entries daily for liking the sponsored vendors page. Everyone wins

  • @mitch-rezman Congratulations!   Sounds like it’s been very successful for you!

    You can announce the winners on Facebook if you get their permission after they have been notified via e-mail.  You can’t notify the winners first on your Facebook Page – that’s a violation of privacy.  So as long as you get their permission, you are good to go.

    I absolutely love contests and sweepstakes as an engagement tool and for driving sales.  I find that I have had a lot of sales from people who entered and didn’t win.  It’s hard to track long term but not impossible – you can see how many of the particular e-mails you got then turn into customers.

  • @annfurnivall @andrea-vahl @mitch-rezman Actually, sweepstakes and contests are really awesome in driving these. We have over 1,000 companies that have run various contests and sweepstakes. 

    1) A music contest generated over 30,000 entries

    2) An essay contest run by an UN agency got 11,000 volunteers signed up

    3) A sweepstake contest run by a travel company got 7,000 entries for $200 ticket
    There are several more – we have few case studies on SocialAppsHQ site as well - http://www.socialappshq.com/help/case-studies

    Have fun!


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