You or your client get stressed with Facebook?

How do you deal with it?

How do you help your client deal with it?

How do you eat an elephant?

Same with facebook or social media marketing. Make it a point to learn something new each day. If you have a question or do not understand something, look it up first. This way, you pick up other things as well. Only after you have exhausted every resource can you allow yourself to ask for answers.

Soon as you learn something, apply. Use what you have learned. Test it. Measure your response, Tweak some more, then repeat.

Best of all, enjoy the ride.

I tell my clients that Social Media is like driving a car. You cannot learn it until you do it. And when you do it, you can work your way up from an automatic on a side street to a stick shift in traffic to an 18-wheeler on a merging freeway. Like driving a car, many things become so simple and automatic that you start to just do them without too much thought and effort. And like driving a car, some advice will be consistent across platforms and industries – be consistent, genuine, engage, respond…

@jimsyyap @annliu @abigailgorton @valeriejoydeveza

I guess the manner in which I asked the question revealed my stress level more than I was aware. Obviously, you all took great care in your responses. I’m just wowed.

Taking one thing at a time, eating that elephant piece by piece, learning to drive and change lanes on the highway — all good advice, analogies, and reminders of just how I learned to do anything and everything in marketing, video production, multimedia, desktop publishing, technical writing, and even learning a foreign language. Your calm, methodical advice has made me feel more peaceful already.

I always try to make clients feel relaxed and eager to learn the “new” stuff, at least eager to have someone else get the “new stuff” done for them. So I’m appreciative of the reminder not to stress in front of clients, too.

But I must say, it didn’t occur to me just how stressed I was until each of you offered me such reassuring advice on how to keep from stressing out. Here I was thinking that I was giving YOU a compliment, but now I realize that I DID really need YOUR advice on not letting this Facebook stuff stress and overwhelm me. Whew! I feel better and more focused now already.

Your feedback has also guided me in making sure that I must calmly keep my client’s focus where I need it to be, and not on their stressing out over the technicalities of it all. That’s the real source of my current stress. I like having all the answers when dealing with clients, but in this case, I do not. So I know I must redesign my way of communicating about this in a manner that instills confidence in my subcontractor, my expert, and not my own limitations. No problem. Just need to refocus.

I appreciate your kind, considerate, empathetic and helpful responses. You were all very helpful to me and I am deeply grateful for your thoughts. Valerie, I’m taking that deep beath now, being quite focused on doing one thing at a time. It’s those little reminders that can make or break a day.

Thanks again to you all in helping make my day so much more peaceful, calm, and focused.