Standalone vs piggyback (10 posts)

Topic tags: Facebook App, standalone platform
  • Profile picture of
    Adventurer
    Keith McGuinness said
    1 year, 1 month ago:

    Hi everyone,

    So I’m doing a bit of research into social media platforms as I’ll hopefully be involved in a campaign shortly.

    I’m trying to work out whether to launch a standalone platform (such as http://www.betdash.com) or to go for a Facebook app.

    On the one hand, there is less ‘noise’ on a standalone platform but on the other, obviously FB has nearly a billion users that probably log in a few times a day. 

    Not sure if the costs involved would differ significantly between the two?

    Just thought that this would be a good place to look for guidance, look forward to hearing your views.

    Cheers,

    Keith

    @keithmcguinness | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    1 year, 1 month ago:

    @keithmcguinness

    Hi Keith -

    Could you share more details about the idea behind the project?  Is it going to be similar to the link you provided?

    @iamconsulting | # | Top
  • Vincent Edwards
    Advisor
    Vincent Edwards said
    1 year, 1 month ago:

    My suggestion is both.  Most people already have a website, and they are trying to use facebook as a funnel.  So, create the main website, then also setup a facebook page for it.

    @vincentedwards | # | Top
  • Profile picture of
    Adventurer
    Keith McGuinness said
    1 year, 1 month ago:

    @iamconsulting
    Hi Nichole,
    Afraid I don’t have any further details as this is very much the initial stages of my research. It would be a similar industry though.

    @keithmcguinness | # | Top
  • Profile picture of
    Adventurer
    Keith McGuinness said
    1 year, 1 month ago:

    @vincentedwards
    Thanks for your response Vincent. I suppose I could build up the audience on FB and then try to migrate them to the standalone.

    @keithmcguinness | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    1 year, 1 month ago:

    @keithmcguinness

    When I first read your post two things initially sprung to mind:
    1) Why not both?2) Accessibility  3) What type of market are you going after?  (Which prompted the earlier question)
    With so many people using mobile devices to access the internet it may be something to consider when choosing between a stand-alone website or a Facebook app.  If the market is similar to the site you linked, my guess is a good majority of traffic would come from mobile. 
    So, with that said here are a few reasons why I would lean toward Facebook:

    • Facebook is already mobile-friendly.
    • Popular social apps take on a momentum of their own making it less expensive in the long run to market the product.  There are tons of sites that promote apps that are developed by users.
    • You can use Facebook to promote the product and instead of taking them off Facebook to a stand-alone site (which many people don’t like), they’ll stay in the Facebook environment.
    • No real sign-up but you can have the potential to have access to a ton of information about the app’s users.  Being able to really narrow down your target market and it has other uses as well.  There have also been tons of studies that show that people would prefer using their social log-ins for websites which is why many big brands have started providing “log-in with Facebook” or “Log-in with Twitter”.  
    That’s just my 2 cents.  Good luck! 

    **Edit**  Dear Social Media Examiner – Could you please look into why my post appears differently than when I’m typing it out?  Paragraphs missing, funky sized text, etc.  Thanks!  **End Edit**

    @iamconsulting | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    1 year, 1 month ago:

    Are you cutting and pasting text, @iamconsulting?  That is often the culprit.

    I also recommend looking at doing both @keithmcguinness .  I have seen companies do both to reach both on and off Facebook but also not put all their eggs in Facebook’s basket so that if something happened, they would still have a viable business.

    @andrea-vahl | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    1 year, 1 month ago:

    @andrea-vahl

    No, I’m not cutting and pasting.  I type everything directly into the reply box.  It just seems like when I start a new paragraph it doesn’t always work.  It does appear correct when I type everything out but the formatting changes for some reason after I hit post reply.

    @iamconsulting | # | Top
  • Profile picture of
    Trailblazer
    Ellen Partal said
    1 year, 1 month ago:

    Not only is Facebook so much larger itself, but because of that (its the 4th largest property on the internet according to comScore), it carries more weight with the search engines as a means to finding your website when someone is looking on Google, etc. If you only have time to do one, I would go with Facebook. Post consistently, daily at least and watch your insights to see which posts are have the most interaction.

    @ellenpartal | # | Top
  • Profile picture of
    Adventurer
    Keith McGuinness said
    1 year, 1 month ago:

    Hi everyone,
    Many thanks for your responses, some very interesting perspectives that give me a much cleaer idea of how I should approach it.
    Cheers,
    Keith

    @keithmcguinness | # | Top

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