said 6 months, 4 weeks ago:
@woleraymond The FB pages @andrea-vahl suggested above are really good examples of companies doing it right, so I’d start there.
Another thing I’d do — and you may have already done this since this is one of your current clients — I’d take a look at your client’s website and see what kind of content they’ve already produced that you can repurpose for social media. I know that sounds really obvious, but I recently landed a big new client by showing up at the initial meeting with a document in hand that laid out a clear strategy for repurposing the client’s deep bench of previously created high-value content. This was something they hadn’t even thought of! Which surprised me, but there ya go. ; )
They loved this idea, because it means we can get started right away using what they already have, while at the same time planning strategically for the coming months, crafting other ways we can optimize their presence on social media, and online generally.