said 2 months, 1 week ago:
I personally think that all of this information -including social media buttons and contact info – should be accessible at the top of the page. This way bringing together all of the disparate parts of what is ‘online media’.
I sometimes reward organisations with a like just simply because they have thought and cared enough to have these buttons at the top of their page, but I’m biased.
Anyways, you can marry the buttons into your existing web template keeping in theme if this makes your peers happy, and also trial it and track all of your pages (Google analytics etc) and use this compelling data to convert your peers as well. It will help is the point.
I make a point of making sure links/options to connect with your brand or business are included on ALL collateral, even when you’re sending out emails, e-newsletter campaigns, business cards, etc. I have the follow us on FB, Twitter, Linkedin, Tumblr, whatever there so they feel well, connected.