Social Gaming: The Next Wave? (11 posts)

  • Personaly, I believe that Social Gaming is a valuable tool not only to build a fan base, but develop common ground and to open the door towards true interaction with your fans. What do you think?

  • @raywhitlowiii

    Ray, we use gaming mechanics here on the Clubs and it clearly works.

    The points, the ranks and the leaderboard are all examples of this in action.

  • im  not into  games at all…in  fact i have  turned  off  all the  stuff like  that   that my personal  friends   barrage me with…..

    is it wrong?  i  ignore it on here on the  CLUBS too…i want to hear what many are posting  but i dont  care a bit about my  score….how  would it help my  business here in the hoosier state?   i dont think  my customers  would  care ifi were a CLUB  ace or not…they  are  interested in what i  can  do  for THEM…

    if  i like a page i  usually w ant to hear about   what  they are  about…. in a fast and  easy manner…

  • It’s also a great way to meet your fanbase, person to person, if you have on site drawings for contests that your company sponsor.

  • @annfurnivall

    Facebook is what it is today because of social gaming.  Many people have a desire to achieve things, see what folks are saying about them, see how many friends they have (or fans or followers). 

    It brings a level of fun to an otherwise dry landscape.

  • im   sure thats right….but   probably not with my  fans…  mainly  upscale  women  homeowners  with furniture and  decorating needs…

    is it  really  a  dry  landscape? its  not  for me and i dont  do  games at all….

    @mike-stelzner

  • Ann, are you first interacting with your fans and not selling to your fanbase? Through interaction, you will know far more than any survey or marketing study.

  • thats  for sure on the interaction…. facebook is   great  for us…  mostly we  sold   to  them first , many   from  a long  time age and  then  they joined our  page……….but we  do have  lots of new  folks  who   havent  been here  yet  but hope  to  be… we are local and  dont   sell online, so our  efforts have  been  mostly face to face   within  the  store…

    here we are …. http://www.facebook.com/greenoakantiques

    ……..they  talk about our f acebook in the store..we invite them  to join  ..at  the  start of our  facebook page  .we  also  sent invites to our   3500  email database….  …we have  2300 fans  with no  games, no contests, few ads,on  the  page  we  dont even ask  for  likes or  to ask  friends  for likes….

    s…we do ask  them to  join in the store, on our  reciepts and in our   emails…and on our website….

    @raywhitlowiii

  • Ann, that’s cool what you are doing with your customers. Most companies make the mistake that out of desperation to build a fan base quickly they do a email blast to all in their database, which most times includes unhappy campers from the past, who in turn vent on line.Keep doing what you are doing and stay the course to develop your relationships.I would though suggest you placing a coupon on your page and possibly a link to Yelp.com, only if you already have some reviews there.More than happy to help and you want more ideas go to the sites listed on my profile for additional ideas.

    Ray

  • thanks  ray…our  data base is  happy,  not  full of  unhappy  campers,,,.that  would l be  bad and  sad…….our  data  base is  great, its  from  people  who  have actually   spent money with us,,, a  few   have  been on it  for over  20  yrs…. many   for over  10…we  connect with it  monthly and   4  times a yr  for our  events…

    ….  we are on  yelp…and  we  dont  do  contests..we have  grown  without them and i  hate to  rock the  boat….we  do  venture into  coupons a bit but they have  been a  dud  for the most part….where  would  you put one?  andd  for what?   

    .. i  do   try to  engage  them  tho…they like pictures  and   questions….but mostly i  just try and show inventory and  sell on the  facebook page….

    ive had a  hard  time learning all this  and  now   the  timeline  might  be  coming!!!  learning  curve

  • I’ve designed some simple interactive games designed to educate consumers about brands. These proved to be successful as they were engaging finding that consumers played often, viral and from a business perspective the objection was met. 

    Sometimes, people like what appears to be a quick, effortless and to have an entertaining break; if there is a reward or recognition tied to it – that much better. :)


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