said 1 year, 4 months ago:
I agree with you Kathy. @kathyweir The 9-5 approach doesn’t work. That said, as a consumer, I don’t expect a company social media person to respond to my tweet or connection immediately. I just want to know they’re listening that I get a response within 12-24 hours.
But, it’s way more satisfying to engage in a conversation in real-time when you have an issue because so few marketers are doing that. It stands out.
I hear what you’re saying Abigail about getting the job in the first place and the negotiation process. @abigailgorton
What I see happening though is social media gets handed to someone post hire. Maybe they inherit that work because someone leaves or nobody is already doing it. The grumbling I hear is from people who have taken on the job as part of their workload but at the time didn’t consider the impact on the hours they work. Or the business hasn’t really considered what they are asking or expecting.
People hired to do social media only understand the consequences and are in a better position to negotiate.
It’s interesting to see everyone’s take on this question. Thanks for participating.