Should companies monitor employee social media use? (12 posts)

  • Read quite an interesting article today about companies monitoring their employees’ social media use (http://wallblog.co.uk/2012/07/02/sixty-percent-of-companies-will-monitor-employee-social-media-use-by-2015/#comment-25287). Apparently sixty percent of companies will have monitoring in place by 2015. I’d be interested to hear people’s thoughts about it. Do you agree/disagree with the practice?

  • @joshuahooperkay I agree that a company should monitor its online reputation.  If an employee is saying bad things about the company, then it should respond.  If the employee is linked to the company and posting outrageous undrelated things (political, religious, drunken party pics), then it’s a little grayer in my mind.

    What has an affect on the company?  If an employee is a nut case then they may want to know but that may not affect the performance of the employee.  What are other’s thoughts?

  • i have employees and i would look at it as a time thing, a pay  thing…….i definitely   dont want them on  line  doing things for  themselves, like  facebooking or  playing on pinterest or   any  social stuff or  buying  shoes,   ,   when im paying them…..  im  talking about during their working time…..we  dont   expect any phone use  during work  time….

    but monitereing   after hours  would  be    over the line to me….

    @joshuahooperkay

  • @joshuahooperkay I have been following this closely as well and there are a few issues which businesses should be VERY careful about before implementing such policies. My department was tasked with analyzing this and came out with a very strict “NO!” due to legal liability issues. The following are the highlights of our research with our lawyers:

    1. When an employee is on their own time, not being paid by the company, the company has no say in the actions or behavior of that employee unless the action is so dangerous and egregious as to expose the company to liability issues if they keep the employee on board. There is case law backing this up which allows employers to discriminate hiring based on criminal record, if and only if, the hiring of the criminal would result in that person being in an environment in which they had previously displayed poor decision making skills. Commenting on Facebook, on the other hand, no matter how annoying, is considered protected speech. See the theory of “respondeat superior” for questions of liability between employer and employee (NOTE: Mary Foley case study).

    2. In order to claim standing and get around issue 1, an employee would have to be willing to consider their staff on the clock 24 hours a day, 7 days a week, and their home would have to be considered a work site. Beyond the payroll implications if your company has a large number of hourly employees, this also exposes the company to other liabilities. If the employee cuts their finger while cutting up a potato for dinner, they can file a workman’s comp claim. If a neighbor comes over for an X-Box night, and develops carpel tunnel syndrome, your company will be liable for all medical expenses. If the mailman walks up to the mailbox and slips and falls, your liable. Since the employer is claiming that the actions of the employee at all times are under the governance of the employer, this also includes those actions and in-actions taken in relation to the employees place of domicile and recreation. Thus, the employee could make the claim that the employer is responsible for all upkeep of governed property (i.e. cars and houses) that are used in the course of maintaining a proper image of the company. These would be ruled business expenses. This could potentially include: fresh paint, home repairs, meals out so that the employee can properly talk up the company, car repairs and gasoline to display logo and image, etc etc.

    3. Discrimination. If you do not hire someone, or you choose to fire someone, it is, at this point, nearly impossible for an employee to claim discrimination based on protected class unless the hiring manager did something worth being sued over. However, the bar for proving discrimination drops rapidly if the manager has access to the employees Facebook. One protection that managers have had in the past, and this was a good protection to have in place, is that they did not know the sexual orientation or religious beliefs of an employee, and thus would never make a decision. Now they would know. Do you trust all of your managers 100% NOT to do something stupid?

    4. In cases where you could make the claim it is necessary (CEO commenting before an IPO, HIPPA policies, Bank Secrecy Act, etc), you are better off handling the issue through training as well as strict policies to handle complaints. Note, in the event of a complaint, the actions of the employee would be discoverable by court order and can be looked into by a third party investigator who would not announce to the company other factors (i.e. sexual orientation, age, religion and other protected information).

    5. Monitoring through forced access (i.e. you must hand in all Social Media passwords to HR), is a violation of the terms of service for all social media sites, but especially Facebook. This could result in the company being banned off of those sites. Note: forced compulsion could, in some jurisdictions, also lead to civil actions by both the employee and the third party site.

    Just some thoughts. We thought it was a huge can of worms and backed away VERY quickly.

    Jason

  • @jasonreilly  Love your post and really appreciate seeing the issue from a legal standpoint outlined so clearly!  The issue of an employer knowing too much about an employee’s personal life definitely opens up the possibility of being sued for discrimination if that employee is ever let go.  The only way I would think a company could restrict social media access is during the paid workday.   I do believe that ongoing discussions concerning the posting of sensitive material (pending or new product development, mergers, etc.) are important however. 

  • I don’t know why it’s even an issue – my employer blocks access to all those sites – isn’t this the easiest solution?  As far as requiring passwords for access to sites that employees use when not at work – I would have to say that is going overboard.  If an employer accesses information on a social media site “legitimately” – say they are friends or have a mutual friend – and “bad behavior” might be relevant to a morals clause, that’s a different topic…teachers for instance have been fired because the attitudes they have revealed towards their students could be considered “proof” that they cannot perform their job function.  I gave my children the advice to not post anything that they wouldn’t want their grandchildren to read about them.

  • I don’t know why it’s even an issue – my employer blocks access to all those sites – isn’t this the easiest solution?  As far as requiring passwords for access to sites that employees use when not at work – I would have to say that is going overboard.  If an employer accesses information on a social media site “legitimately” – say they are friends or have a mutual friend – and “bad behavior” might be relevant to a morals clause, that’s a different topic…teachers for instance have been fired because the attitudes they have revealed towards their students could be considered “proof” that they cannot perform their job function.  I gave my children the advice to not post anything that they wouldn’t want their grandchildren to read about them.

  • @ndonelly My employer does as well, for some staff. However, there are employers who are trying to monitor what is said by their employees even during their off work hours. Employers are saying that, although illegal to tap their phone or bug their house, or follow the employee into a private function to eavesdrop on them, it is perfectly legal to do it online. And that’s not the case.

  • I agree  @jasonreilly – what you do on your own time should not be monitored, but I would think that you would have to prove that any info used against you was gleaned from monitoring and not just reasonable access.  I’ve read where some judges have ruled that by posting certain things on the web you have given up some (not ALL) expectations of privacy – and it’s that interpretation that gets scary.  Certainly a hot topic that needs to be followed.

  • Definitely. I can understand the point if the employee is putting stuff up in a public forum for anyone to read, for example an employee creates videos talking about the benefits of a Communist Utopia while working for Bank of America. However, if an employer takes action on this, no matter how unpopular, then that means that the person was fired for protected free speech. Is that something we want in this country? What if it is a person discussing the benefits of electing Republicans with Democratic bosses? Or vise versa? Or what if you’re Hindu and you are doing YouTube videos of affordable ways to prepare for Hindu celebrations… and your boss is a born again Christian? In those cases, the employee is in an easy to defend position (religious or political persecution in this country is generally frowned upon), but what about someone with a position that might not be as well respected, but is still legal? Do we want a country with that kind of censorship (such as an employee discussing sexual acts that, although legal, are frowned upon)?

    This ignores an area which I consider illegal: purposefully circumnavigating blocks and privacy settings in order to find out what you’re saying. I say that should be considered domestic spying, and wire tapping without a warrant. But ignoring that, there are a lot of things people talk about that I don’t agree with or find distasteful. But I can differentiate between what someone does at work and what someone does at home, and as long as they are accomplishing their job objectives at work, I don’t care what they do at home. Not everyone can do that apparently. It’s a real shame.

  • At the end of the day, I believe it boils down to having a social media policy in place to ensure there are guidelines for use at work, outside of work, with official accounts or on your personal time. Truth is, there are no silver bullets here, and bigger multinationals don’t have the same reality as a small shop with few employees.

    I wrote about this last month on my blog:
    On the importance of having social media guidelines

    Cheers,
    Frederic
    P.S. I find it funny when some folks say “just block access at work” as some employers do. Guess what? Most people have a smartphone, so they have instant access to Twitter, Facebook and all other sites during working hours, so who are we kidding?

  • @fredericgonzalo As with home computers, I don’t think employers can demand access to your smart phone. However, they can prohibit the use of your smartphone or other mobile device at work (as most places do). Thus if you use it, for Facebook or a phone call, you’d be in trouble – just as a general rule. But you are right, it is very important that all staff understand what is allowed and not allowed. Our general policy is: at home on your own time, do as you please, at work or on company accounts there are strict rules.


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