said 1 year, 4 months ago:
Another great conversation!
One thing you always need to keep in mind with some of these discounts strategies is your brand image. The restaurant I currently work for is located in an area that loves coupons and when I say loves, I mean no one pays full price anymore type of love, so to be competitive you almost have to offer some type of deal. But we have decided, like several of the other non-chain restaurants in town, to severely limit our coupon distribution because we don’t want to fall into the category of just another restaurant with coupons.
Though it is a great way to build fans for a page, @thatsocialdude super awesome idea by the way, it may not be beneficial if thats creates a different online brand image than the rest of your marketing efforts.
Just something to consider.