Reaching Spanish-Speaking Audience (8 posts)

Topic tags: Facebook, global audience, spanish audience, targeting
  • Stephanie Olesen
    Adventurer
    Stephanie Olesen said
    11 months ago:

    Hello,
    A client of mine is interested in learning more about reaching Spanish speakers on Facebook. Any tips, best practices, etc. would be very helpful! We plan to recommend filtered posts in Spanish and launch Facebook ads in Spanish. If anyone has additional resources on this topic, I’d greatly appreciate it.

    Thanks!

    @stephanieolesen | # | Top
  • Lynne Fellows
    Explorer
    Lynne Fellows said
    11 months ago:

    HI @stephanieolesen. I am based in Spain and have found that joining groups and communities on Facebook has been a good way of reaching Spanish speakers. I asked to join groups and sent private messages to the page owners and they have all been very positive and welcoming. I shall be following this topic as there will no doubt be more interesting advice from other members. Good luck!

    @lynnefellows | # | Top
  • Hilda Alanis
    Trailblazer
    Hilda Alanis said
    11 months ago:

    The strategies must be the same that you use for the English speakers, the only difference is that your communication needs to be in Spanish, usually a natural Spanish (not as translation) will help on the communication process.

    @hildaalanisgonzalez | # | Top
  • Stephanie Olesen
    Adventurer
    Stephanie Olesen said
    11 months ago:

    Thanks for the feedback!

    @stephanieolesen | # | Top
  • Profile picture of
    Innovator
    Ian Paul Wright said
    11 months ago:

    I agree 100% with @hildaalanisgonzalez. We post exclusively in English, but will respond to comments in Spanish in Spanish. We don’t have the resources to specifically reach out to Spanish speakers. Some of the destinations on our route run two concurrent FB Pages with essentially the same content but one in English and one in Spanish, e.g. Destino Ensenada and Discover Ensenada.
    Please have any posts in Spanish written by a fluent (preferably native) Spanish speaker, or you will look amatuerish ;-)

    @bajabybus | # | Top
  • Profile picture of
    Exemplar
    Mac said
    10 months, 4 weeks ago:

    and choose the Spanish area that you want. South America, New York, Spain – there are a lot of Spanish speaking areas.

    @richardmclaughlin | # | Top
  • Profile picture of
    Adventurer
    Arturo Iniguez said
    10 months, 3 weeks ago:

    Hi @stephanieolesen, I am a native spanish speaking person and if i can be of any help tu you, will be glad to do it!

    @artubeni | # | Top
  • Stephanie Olesen
    Adventurer
    Stephanie Olesen said
    9 months, 3 weeks ago:

    Thanks for all of your feedback. Much appreciated :)

    @stephanieolesen | # | Top

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