Promotions are only supposed to be run through third party apps like Rafflecopter, Wildfire, etc. There are quite a few businesses who break these rules but personally I wouldn’t take the chance of my page being suspended or deleted for not following the rules. 

The rules are very clearly defined here: https://www.facebook.com/page_guidelines.php

@xiyue, As Lily @bcbsmedia says, the rules are clear, and the Kung Fu Panda contest is explicitly breaking this one:

You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.

I see a lot of contests run by little groups who no doubt don’t realize they’re breaking the rules, but I’m surprised that such a big outfit wouldn’t be doing things right. I’m not surprised, though, that they haven’t been called out by Facebook. Unless somebody blows the whistle on a contest, FB doesn’t have a squadron of employees policing random contests. It’s still not worth it for an organization to take the risk, especially when it’s so easy to use an app. My organization, the Missouri Arts Council, did a drawing for a CD through Easy Promos, and it worked just fine: http://www.facebook.com/easypromos 

- Barbara

@bcbsmedia @bamacrobie Thank you guys for making this all clear! And thanks for introducing me to Easy Promos! I’ll definitely check that out