I’m running a campaign on my client’s Facebook page but it’s not getting as much participation as I expected. I welcome any critique or advice you can offer.

In response to Hurricane Sandy my client is donating up to $5,000 to three charities. We are asking for people to register (using shortstack) and choose 1 of 3 charities listed and my client will donate $10 per participant. We are not asking anyone to make a donation. My client is making the donation.

It’s been running 3 weeks and we only got 75 participants. We are not requiring people to Like the page. My client wants it to be a philanthropic campaign, not pure marketing. We ran almost a dozen print ads, digital ads & Facebook promoted posts. We emailed our email list of 5000 twice and even reached out to the three organizations. They posted it at least once on their page but it got lost in the mix of other organizations’ disaster relief campaigns.

I’m concerned that we are not reaching enough people. I don’t know what else to do. The FB promoted posts were/are the most effective. Any other suggestions / recommendations anyone can make is very much appreciated.

You can check it out here https://www.facebook.com/TheBristal/app_197602066931325

Thanks in advance for all your input!!

@mitch-rezman

Thanks for your input Mitch. I see what you mean about the messaging not being clear once you’re on the tab. I was thinking people would see the timeline cover image first (which is more descriptive). But now that I think about it, that’s not the case with the people that the FB ads target.

FanNewscast looks very interesting. That’s amazing that you get 1200 new fans per month! I’ll definitely look into that.

Thanks again Mitch!  

Hi Andrea, It was hard getting the point across that my client was the one making the donation not the participants. I like your suggestion “help us give away our money”. It’s simple and to the point.I was thinking of adding that to the thank you email & asking the participants to forward the email to their friends and family extending our reach.Thanks for your input! @andrea-vahl

@jon-whitbeck – If Facebook wasn’t producing tangible sales we wouldn’t be spending the money From a marketing point of view – AdWords is getting very expensive while Bing is serving up Facebook profiles to dovetail with searches on the right similar to the FB time line – just doing the math.