said 6 months, 2 weeks ago:
I’m running a campaign on my client’s Facebook page but it’s not getting as much participation as I expected. I welcome any critique or advice you can offer.
In response to Hurricane Sandy my client is donating up to $5,000 to three charities. We are asking for people to register (using shortstack) and choose 1 of 3 charities listed and my client will donate $10 per participant. We are not asking anyone to make a donation. My client is making the donation.
It’s been running 3 weeks and we only got 75 participants. We are not requiring people to Like the page. My client wants it to be a philanthropic campaign, not pure marketing. We ran almost a dozen print ads, digital ads & Facebook promoted posts. We emailed our email list of 5000 twice and even reached out to the three organizations. They posted it at least once on their page but it got lost in the mix of other organizations’ disaster relief campaigns.
I’m concerned that we are not reaching enough people. I don’t know what else to do. The FB promoted posts were/are the most effective. Any other suggestions / recommendations anyone can make is very much appreciated.
You can check it out here https://www.facebook.com/TheBristal/app_197602066931325
Thanks in advance for all your input!!