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Profile more active than page (8 posts)

Therese Kopiwoda said
2 months, 3 weeks ago:
I have a client who has a profile and a page, both are in his name as he is in the public eye. He set up the profile first, before he had a clear understanding of profiles & pages. So now we’re trying to back pedal a bit to boost the visibility of the page.
He would like to use the profile to interact with family and friends, and use the page as the main way he interacts with the public. However, the profile is the one that comes up in searches – both on Facebook and Google. As a result his profile is much more active than the page.
Here are some of the options we’ve talked about:
** Lock down the privacy settings on the profile, and hope the page rises to the top for searches on FB and Google. I’m reluctant to do this though, and not certain it would have the desired effect.
** Run FB ads – not currently in the budget.
** Ask (again!) for his friends to move over to his page. This has had limited success in the past.
** Continue to use his profile to interact with the public.
We’ve done the obvious in optimizing the page, and I know it needs activity by the page owner. A big part of the problem is that he doesn’t have a lot of time to devote to growing the page. He is active on it but not as active as he needs to be.
I’m not sure if it’s possible to get the page to show up higher on search results given the constraints, but I’m hoping someone here might have a bright idea.
@theresekopiwoda | # | Top
Pamela Diaz said
2 months, 3 weeks ago:
I have the same problem… My profile has almost 5000 friends, I’m reaching the limit and my page just has half of that amount in likes. I have been trying to change it by directing people to the page, I want my profile to disappear one day, because I own an online store and I don’t like selling in my profile…
So with what I have tried so far got me from from 1500 likes to 2700 likes in 1 month (an amazing result for me because my page was dead).
I don’t have the money to run ads, so I have been promoting post for 5 dollars every 4 to 5 days. I choose a good post, with a picture that I know my clients will like and promote it. I also post everyday, reply to all the comments, private messages, being active is a very important thing. People get bored if you talk about you all the time, so I began posting photos, videos and links I found my clients would like, even if they where from a rival store hahaha.
and finally, I just ran a mini contest last week, with the prizes that cost only 4 dollars, but they are products my clients really like and they’re always sold out, so I kept some, and made a quick valentine’s contest for them to win them, it was a hit
Also, when I post anything important or interesting in my page, I post in my profile that if you want to know, you have to go there… so people interested in you, will have to visit your page.
sorry if this is too long, I hope it can help you at least a little…
@hytare | # | Top
Therese Kopiwoda said
2 months, 3 weeks ago:
Thanks, Pamela. We may have to try the teaser type posts that you mentioned. Since he has so many folks on his personal page, that may encourage some of them to visit the page.
Congrats for the bump in likes!
@theresekopiwoda | # | Top
Andrea Vahl said
2 months, 3 weeks ago:
That’s a challenge @theresekopiwoda Great suggestions from @hytare!I have been advising a lot of my clients who are the “face” of their business to focus on their personal profile a little more. It does better in the News Feeds, a lot of time people find it first because their friends are connected to it and people like the personal feel. Down sides are:1. Can’t advertise a personal profile2. Can’t have custom tabs3. Can’t have contests
You can control who sees your posts – so only personal friends and family can see more personal posts. You can make a special List of those friends and Family so you can filter out the noise. And you can open up the Subscribe button to get around the 5000 limit.
I do think Pages will get more of a boost with Graph Search. Hope that helps a little to sort out the course of action!
@andrea-vahl | # | Top
Amy Hall, Virtual Assistant for WordPress and MailChimp Help said
2 months, 3 weeks ago:
@theresekopiwoda I agree with Andrea there are many more advantages to a profile than a page. Number 1 being it shows up more in their feed number two being one can connect directly with influencers and friends. I think the ability to connect is priceless!
@amyhallbiz | # | Top
Therese Kopiwoda said
2 months, 3 weeks ago:
Thanks, ladies. All of your comments confirm that I wasn’t overlooking something terribly obvious! We may just go the profile route since it’s already doing so well in searches. Like I said, I don’t like the idea of locking down the profile privacy “in hope” of the page going to the top. Hopefully when the graph search gets off the ground, the page will take off. Given my client’s time constraints I want to make this as effective and easy as possible.
@theresekopiwoda | # | Top
Flipit4u Marketing said
2 months, 3 weeks ago:
I have had this situation a couple of times with clients and thier pages. There is a solution which is turning your personal account into a page. However you will have to create another personal page if you want the benifits of communicating with friends and family. THe positive of this is you can start fresh and only choose close friends and family to add as friends Then once this is approved and active from facebook you can then merge the two business pages you have. Also note when changing your personal page into a business page you will lose all of your pictures and posts but there is an option to have facebook send you a file that will contain all of your photos and posts. I know it can be done Ive done it as mentioned above. There isn’t a link to do this you have to contact facebook via the help section. IF you search for it you will see where and how to contact facebook. It does take about a month to make it happen though.. I hope that helps you enough to get you going in the right direction.
@flipit4u | # | Top
Kristy C. Cartier said
2 months, 3 weeks ago:
@theresekopiwoda Thanks for the question. I learned a lot from your post and the others. Good luck with resolving it for your client! @flipit4u I appreciated your response. Very insightful.
@kc_kreative | # | Top