said 9 months, 3 weeks ago:
First, compliments on your page (I really need to get cracking….. )
Second, I am sure others here will agree but be careful about openly discussing pricing since you don’t want to end up in trouble for “price fixing”!
Having said that, my philosophy about pricing is that you need to do some testing to see what the market will stand.
What I find is that since this is still fairly new to many businesses they often cannot initially see the value in the investment. So, always be prepared with several pricing options/levels in advance so when you have to accept lower paying clients, you know exactly what it is they are paying for and stick to giving them just that. If you find that the market does not accept your higher price points then it is time to regroup altogether. One way to get the recognition and build confidence is to offer a few clients free set up and management (say three moths free) for use as your case studies and examples to prospects.
Further I would suggest that you do not post your prices. That way, if someone finds them too high, you will learn that during a consult then can make adjustments if you choose. If you have them posted and someone decides to walk away because of it you will never know!
Also, I suggest that while you consider making price adjustments, you have what I call my “leave it alone” price (meaning the absolute lowest price you will offer) and an adjusted service offering to match that price. That way, if price really is an issue, you can still have an offering to get started with that client who, once they get the benefits your service offers, will likely want to upgrade.The key though is to be sure you stick to only giving them what they pay for at the lower price.