Could some of you social media marketers please take a look at my service and price list, and share with me your thoughts?  I am in a small market, about 25,000 people…so that may or may not be relevant to your view.  Thank you so much for your help and advice!

https://www.facebook.com/bradfordsocialmediask=app_106171216118819&fb_source=message

@brad-dery

Hi Brad,Your facebook page is nice – very clean, nice graphics, consistent app icons.

One thing I noticed is that your opt-in form is really targeted only to those who are seeking your services now (“leave your details and we will call” type). Maybe as another opt-in app, offer something free (such as an informative download) – it’s all about instant gratification with many – it also means you can keep in contact with them via email & when they do need the services you’re offering down the track, you’re first to mind.

Your iPad promotion should posted & pinned – it’s hidden away where it currently is and if it’s likes you’re after, prizes are good bait.

The only thing that I would personally change in the app that you linked to above would be to change the background color to something closer to the colors you’ve used elsewhere to keep it consistent (I’m just a stickler for that sort of thing). The page wide colors you’ve used are good – blue is a very trusted color.

Unfortunately I can’t say much for the pricing structure – you’re in a totally different neck of the woods than I am.

@camwilkes Thanks for the suggestions!  That is a great idea, to add another opt-in with an immediate reward.  I will put that on my list!  Currently I am going to be building the business on a local level, offering free on-site training for small businesses, and so I put that particular opt-in there to coincide with the VERY little bit of radio and newspaper advertising I am doing for our launch.  I will add another opt-in soon.

Yes, I have also thought about that page…I too am a stickler for continuity, and honestly I don’t recall why I ended up with that graphic!  I will change it today.  :)
Thanks again for your help!

@moinshaikh thank you for the compliment!

Does anybody have any thoughts on my pricing?  There is nobody in my market doing what I do, so it’s hard to compare.  We have one lady that is doing facebook management for $60-$80 per month, however honestly she is not doing ANYTHING like us.  She is posting bland business advertisements, once or twice per week, and at 11pm no less!  Our service is priced at double hers, however it is really not an apples-to-apples comparison.  If anybody has any thoughts on the pricing, I would love your thoughts.  I guess when I make my first sales presentations tomorrow or Friday, I’ll have a better gauge too!

Hi Brad.

First, compliments on your page (I really need to get cracking….. ) 

Second, I am sure others here will agree but be careful about openly discussing pricing since you don’t want to end up in trouble for “price fixing”!

Having said that, my philosophy about pricing is that you need to do some testing to see what the market will stand. 

What I find is that since this is still fairly new to many businesses they often cannot initially see the value in the investment. So, always be prepared with several pricing options/levels in advance so when you have to accept lower paying clients, you know exactly what it is they are paying for and stick to giving them just that. If you find that the market does not accept your higher price points then it is time to regroup altogether.  One way to get the recognition and build confidence is to offer a few clients free set up and management (say three moths free)  for use as your case studies and examples to prospects. 

Further I would suggest that you do not post your prices. That way, if someone finds them too high, you will learn that during a consult then can make adjustments if you choose. If you have them posted and someone decides to walk away because of it you will never know!

Also, I suggest that while you consider making price adjustments, you have what I call my “leave it alone” price (meaning the absolute lowest price you will offer) and an adjusted service offering to match that price. That way, if price really is an issue, you can still have an offering to get started with that client who, once they get the benefits your service offers, will likely want to upgrade.The key though is to be sure you stick to only giving them what they pay for at the lower price.

HTH

Gina Storr

@virtualgina I really liked your suggestion to remove the pricing.  Check this out:  https://www.facebook.com/bradfordsocialmedia?sk=app_106171216118819

@camwilkes  Thanks a ton!  I dunno what the problem was, it is working now.

@virtualgina Thanks for the feedback!  I went ahead and took that price off.  I left it on there intentionally, but yes it did look a little unusual being the only price. 

I am not sure I agree on the services list…for a couple reasons.  One is that the text is able to be picked up by Google, and so that can help with SEO (I’m not even close to knowledgeable in SEO, but I know that).  
I guess part of me also says I want folks to know we don’t just “post stuff on facebook” for them…it’s much more involved than that.   Interesting discussion, I’d love to hear others thoughts.

@Bred Dery: I LOVE the intro video you did for your site. LOVE IT! It was creative, perfectly timed transitions, message delivered! Great job on that.