@alexandrabriggs, as long as your post adds value, it cannot be overdone. I manage a FB page for a winery and we also do not promote sales or run a competition. But since holidays are mostly linked to eating in one way or the other, we try to get the matching wine in there The post could for example suggest a specific dish for a romantic Valentine’s dinner that goes well with wine ABC. Or if there is a traditional dish served during Easter holidays, here’s the wine that goes well with it… Another example: In Austria, we have a tradition around Nikolaus and Krampus (the good guy and the bad guy, in simple terms) early December and since the bad guy looks like the devil and is dressed in red and black and because the wine’s label is red and black, we simply suggest that wine for gifts or dinners around that time. The perfect colour match conveys the message… So yes, holidays are a perfect opportunity to engage with your fans!

@claudiapoeckl @andrea-vahl Thank you both for your insight! I agree that food industry pages tend to do very well with these types of messaging. I think I have come up with a good post to use if I can figure out the best way to incorporate it! I will let you know how it pans out!

@alexandrabriggs I regularly seek out holidays to celebrate on my Facebook business pages. Fans like brands for product information, but also because they feel some sort of draw to that brand. Transparency is becoming a part of social media strategies and what’s more transparent than showing that your company is made up of real people celebrating real holidays?

I look for holidays that relate to my business such as National Readers Day for a college or National Margarita Day for a travel agency. I also play up real holidays for no reason other than engaging fans in increasing their chance of seeing future posts through EdgeRank. For example, on Halloween I asked fans to come trick-or-treating on the Facebook page. There was absolutely no connection to the brand other than interaction and fun with fans.

Social media is about having fun so go ahead, celebrate St. Patty’s Day! Talk about the history of the holiday, Irish culture, Irish in America, etc.