said 1 year, 3 months ago:
@alexandrabriggs I regularly seek out holidays to celebrate on my Facebook business pages. Fans like brands for product information, but also because they feel some sort of draw to that brand. Transparency is becoming a part of social media strategies and what’s more transparent than showing that your company is made up of real people celebrating real holidays?
I look for holidays that relate to my business such as National Readers Day for a college or National Margarita Day for a travel agency. I also play up real holidays for no reason other than engaging fans in increasing their chance of seeing future posts through EdgeRank. For example, on Halloween I asked fans to come trick-or-treating on the Facebook page. There was absolutely no connection to the brand other than interaction and fun with fans.
Social media is about having fun so go ahead, celebrate St. Patty’s Day! Talk about the history of the holiday, Irish culture, Irish in America, etc.