said 8 months, 3 weeks ago:
it depends on what your business is all about. In my case, I’m a social media consultant, and I also write books on the subject and other issues. So, I give out my free reports or free consultation (Adding the amount the consultation is worth sp people know the value they are getting).
So, you can conduct a survey to find out what your fans truly want, and then use that as a giveaway in your contest. I hope that helps; all the best.
PS: Is your fan page well optimized for your business?