Planning a Give-away on Facebook – Any advice? (4 posts)

  • Hello, I’m planning to incorporate in my marketing strategy a give-away. I will ask people who liked my page, to go on my site and do something to enter the competition… That “something” is a problem…Can you help me with advice or ideas? Something you tried in past and worked for you? Thanks in advance

  • @ivanjovi hi,

    it depends on what your business is all about. In my case, I’m a social media consultant, and I also write books on the subject and other issues. So, I give out my free reports or free consultation (Adding the amount the consultation is worth sp people know the value they are getting).

    So, you can conduct a survey to find out what your fans truly want, and then use that as a giveaway in your contest. I hope that helps; all the best.

    PS: Is your fan page well optimized for your business?

  • ebooks and pod casts are good first efforts

  •  @ivanjovi

    Good ideas here.

    I now choose prizes that are “in house” If you do not have your own Ebooks, give them your time with consultations. Tell them how much they are worth. I started doing contests with lots of prizes, many donated by fans. It become very time consuming and attracted people to my page who only wanted the prizes. As a result, I have fans who are taking down my edgerank as they were never interested in the page other than the prizes.

    Now my prizes are simple. I also promote the winners including featuring them on our Cover Images. They seem to be very happy with this.

    Randi


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