Not specifically for that, but I can think of a few:

Alarming statistic — “When the 800 Million Facebook users see your company page is your brand showcased as strong as it should be?”

Funny — “I left a creepy comment on your page the other day. I noticed it’s still there. Don’t you wish there was someone monitoring what people are saying on your page. I am that someone. Allow me to introduce myself…”
What they taught me at CareerBuilder when I worked there for 8 days. “Hi Name. I know you weren’t expecting me. Do you have one second to talk about social media?”
Question — “Hi Name, what should your business accomplish with Facebook?”
Go get ‘em!

@robpeck  I use those too but I like using local statistics to grab them more. For example “there are 1.5M Facebook users in Atlanta….”

I think I agree with Amy Hall here; I hate cold calls too (and for a long time hated doing them when I was a salesperson for a couple of companies).  But, if you’re trying to sell SEO to a Facebook user – or whatever – aren’t cold calls really antithetical to the whole premise of the Social Media?  Even I have been dissed for asking questions here on this site – and expecting answers!  This is supposed (by whom?  I’ll get to that) to be a “social” site, where one builds trust by exciting interest – and to attempt to excite interest by targeting the bottom line before your potential contact even sells hello back doesn’t sound right. Then, if you were to just ask: Hi, I noticed that you’re a (washtub manufacturer, skateboard fan, etc.), can you tell me how you do what you do?  That might be better.  What do you think?

1. Leave your nifty message at night on their voice messages. Make it something that will get them to pick up the phone and call YOU, instead of trying to chase them down.

2. After leaving your message on their voice message box, email them with a report you’ve compiled using data about their business and info on their competitors. Compare the two. All businesses want to know where they stand against their competition. Most businesses today still don’t get that online they are not competing with the restaurant across the street, they’re competing with the top 10 in organic search and those who show up in the 7-pack for Google Places. You don’t have to show them everything, but do redirect their attention to what really matters today. That’s your conversation starter, which you start by NOT talking with them directly, but by doing your research up front and getting them to call you.

Just my thinking…

Robin

@alexandrabriggs Great use for those pre-researched reports to draw prospects to them as the experts, instead of having to convince prospects that they’re the experts, Alexandra. Cool.

I’ve seen others actually make a screencast video going over the prospect’s report online, giving highlights, etc., then they send the prospect the email and provide them with a link to their personalized internet audit report. The client goes there, sees the data, listens to your voice as you explain it, get a taste of how you might be able to help them, and the prospect calls you to follow up to get the whole report and a detailed action plan for their business in person. They feel like they know you after that, so breaking the ice is no longer a problem. And because they are inviting you there as a consultant, you’ve changed the dynamic in your favor so you don’t come across as trying to sell them something. They’ve already sold themselves, now just need your expert advice.  I’ve been hooked on that model ever since I saw how effective it was. I’ve always used the phone message system to great effect, but the video message system works even better for everyone involved.