Hi @robinoshaughnessy, I think people are becoming more and more aware of the fact that for them to access any “goodies” they need to leave their details first; and when they see that, they ignore it.

However, it also depends on what the contest was about and the prize(s) to be won. There’s a tendency that what they expected when they saw the ad and clicked on it was not the same on the landing page (Just a thought).

Hi @andrea-vahl, 

we ended up using the free version of Short Stack. My original proposal requested that we invest in the North Social or Offer Pop apps as they were proven to work for a ticket sweepstakes, but I was told to source a free app instead so that the client would use their allocated budget on an ad. (the client had been told by the home office in the US to get the # of likes up therefore they had a lot of motivation to move forward finally.) 

It was clearly marked to people interested in entering the ticket give-a-way (not only on the contest page but also in daily posts), but now I am playing the “what if” game in my head. What if instead of having the entry form at the bottom of the page, what if I had the entry form at the top?

We did make the entry form very large and the text on the page clearly stated that the only way to officially enter was to share their contact details. 

Randomly a friend entered the sweepstakes and when the contest was over I asked them for feedback. She shared that she felt that everything was clearly stated and found the form easy to use and easy to find. As she is an engineer, she would had told me if any of the steps were unclear, if the form should have been better or if anything else in the process should have been better. She tells like it is. 

It makes me wonder what the client said in their ad however. That is the one factor that was out of my control.