Very good discussion point, @bugcom   I personally don’t think you should have separate pages for a few reasons. 
1.  If people are searching for your page, you will possible have 2 pages come up in the search and people may not Like the correct one.
2.  If you were to restrict the page by country, then you aren’t able to see the Like box on a website or direct people to your Facebook Page as easily.
3.  It’s very easy to post certain things just to a certain country using the status updates and that is the way most big brands segment the information going out to the fans that is country-specific. 

What do others think?

I’m also against this proposition, especially since the product is so fresh. But due to the highly reasonable counter arguments I’m facing I’m very curious what you guys think.

Here’s some of the counter arguments:

• We could end up with countries being competitive with each other, raising targets etc. 
• We could recycle the best of the best from each country for the main page.

@bugcom

Do your regions speak different languages, or all English? I think that is probably the biggest decider.
As examples see:
Heinekenhttps://www.facebook.com/pages/Heineken/169808446386345https://www.facebook.com/CervejariaHeinekenBrasilhttps://www.facebook.com/heinekentnt?sk=app_300777266635834&app_data=dlt
Toyotahttps://www.facebook.com/ToyotaIrelandhttps://www.facebook.com/pages/Toyota/76314529121https://www.facebook.com/toyotaturkiyehttps://www.facebook.com/ToyotaIndia
I think since you are in a nightlife related industry, perhaps the most promotion friendly of them all, getting fans won’t be a problem. A few cobranded events and you should see a major pop. 
Also I think your product would do well with a silly little game. Something like https://www.facebook.com/Kurkure?sk=app_166192836777298
Best,

@robpeck Thank you for the links, I will bring them over to the team immediately. And we do indeed face language barriers: English, Portugese, Spanish, French, Dutch, Hungarian and Polish are the main ones right now.

@andrea-vahl What’s your views on all this?
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We have many games/activities like that on our sketch board already, but suggestions are always welcome.

I wonder whether it might make sense to set up a community page for your other location(s), with those community pages tied to the base brand page.  I know that Mari Smith uses a community page for her team members to post responses on her brand page so that fans can know who is actually responding. (That community page isn’t used for posts, but of course could be.)

It seems to me the same type of setup could be used here, with the various regional people posting region-specific to the community page, but still connected to and sharing posts on the primary brand page.

You’d likely want to set up guidelines on operating the community pages, so that they weren’t totally autonomous, knew what was expected of them, and followed the philosophies and posting practices of the primary brand page. 

Of course, I’ve never done this and haven’t really studied the intricacies of operating this type of setup, so don’t know what, if any, logistical challenges may exist.

For a visual reference, here is Mari’s team community page.

I have had the same quandry with tourism clients where they have different target markets but the main destination information and events is the same just certain events and other offers etc are country specific so @andrea-vahl I am liking your idea or posting to specific countries rather than setting up different pages… do you have some more information and examples of people doing this… I need to look into this a bit more now too..

@mambamedia I’m glad to hear we’re not the only ones not able to decide on this specific issue. And I would also be curious to hear some examples from @andrea-vahl.

@ashleyhyde we do have audience in several non-english speaking countries, and this was one of the reasons we decided to do some research instead of blatantly denying fragmentation. The main reason why I felt we should deny is because right now our main focus is B2B marketing (and LinkedIn is not working that well in our specific case btw.). This means our current purpose of activity on Facebook is to prove we’re backed by numbers. So fragmentation might damage this by dividing our fan base. I have to add that we’re blissfully aware that we’re also building a brand in the minds of the public, as this will be very important for the future of the product. But without B2B there’s almost no reason for B2C for us.

What do you mean by “custom tab” btw?

I was also thinking about a HTML welcome page that could somehow direct people if we indeed were to open up for country specific pages. What’s your feeling on something like that?

And lastly: thank you for encouraging words on our product — much appreciated!

@aleksanderbugge with the custom tab that’s just about it, creating a tab weather it’s HTML or an outside party app that just lets your followers know that if there in Australia hey we have a page for that. And it makes you much more visible in general search. I completely see where your going with the numbers and you might be right that it’s just too soon.. but the original page is not going to lose any fans. But on the other side all of the new pages have to start with zero. 

When it comes to welcome pages just remember that they don’t function like they used to, so it is more important to tell fans that it is available for them than to just have if if they feel like looking to see if it is there. By simply displaying it in the one of four at the top of the new timeline I believe will do the trick!