said 7 months, 4 weeks ago:
Hey Rich – allow me to give this one a stab.
I have over 3,400 personal friends of my FB profile and I estimate that I actually have met over 3,000 of them. So they are real and I am not a friend collector or envy of # of friends anyone has. That being the case, and having invited all of them to Like my new page with FB’s Invite Your Friends feature, friends are still very much in need of a nudge, AND multiple times. Being in sales my entire life, I have come to understand and expect this behavior.
So what I have tested is a tactic to earn my own friend’s like of my page is this:
1) While logged on my PC, I send a copy and paste message only to those who are currently available via the chat function. Theoretically, they are online and will see it and respond. This is not always the case, but odds do improve.
2) My success rate has been 48% of these friends liking my new business page. My success rate only using the FB invite function was 9%.
3) I spend only 1 hour at any one time so as not to get burned out.
4) So that I know who has already liked my page and who to invite, I track via an excel spreadsheet. Sending an invite to like your page when they already like it can be embarrassing, so this is a tedious ‘must’ step.
5) To obtain 600 new likes, I estimate I spent 30 man hours, so at $10 per hour wages = $300 total spend divided by 600 likes, my cost per like is $.50 per like. I could reduce this cost dramatically once I decide to outsource at a much lower cost per hour for labor, to approx. $.08 per like.
6) This method drives actual friends to like my page, keeping it personal and with a greater engagement rate since they know me to begin with.
7) Here is my copy and paste message: “Hi Rich, Would you be so kind to do a favor and LIKE my new page? Your help is really appreciated, just click here:
< insert my Facebook page URL link> Thanks much! Dave Jackson Insurance Agency”
This grass roots approach may not be what many are willing to take on to build their business page, but it is one test I have made and have found it useful.
I would love to hear your comments! Dave (Action) Jackson