said 3 months, 3 weeks ago:
I am a social media marketing guy for a car finance company in the UK. Because it’s finance, there’s no real physical product to put in front of people. This is making it difficult to really get people involved. I was wondering if any of you guys manage the same kind of problems, and what the solutions you’ve used are? Here are a couple of ideas I had…
1) We have a huge database of cars from different dealers feeding through to our site. The car search function is a pretty well-used part of the site, but there are no social buttons on there. I am thinking a “share” and “tweet” button on each of the cars could help boost a bit of engagement. “Found your perfect car? Share it to your friends!”
2) We regularly send out email newsletters to thousands of people. For example, there’s a quick email that goes out a few weeks after a customer receives their car. Would be great to ask them to send us a picture of them and their nice new car!
3) We also supply cars sometimes, and the customer comes and picks it up from the office. Probably a few times a month. Need to get in there, take some pictures of them and their fancy new car, and maybe write a quick blog post about them, with a quote from the happy customers, car specs etc.. Put the photo on the Facebook page (maybe as a cover photo?) and include the write-up in the monthly email newsletter.
4) Spend 1 hour every day answering car and finance questions from followers on Twitter, linking them into the relevant landing pages (for example “car loans” etc…)
These are just a few ideas just to get our customers involved, but it’s not day-to-day posting and I’m worried that people just don’t care enough about finance products to want to get involved. The selling point is the cars. Cars are cool – but the finance side of things also needs to be pushed because it’s how we make our moneys!
Thanks for making it this far down the post (and sorry it waffled a bit). I look forward to hearing what you have to say about trying to promote a business like this through social platforms.