My organization is in the same boat and we are open to suggestions.  If we do get engagement, it tends to slant to the negative which is really frustrating when our voice is so positive and we are doing such positive things in our communities we serve.  I also am interested in seeing how other people measure their engagement (good or bad).

Push one of the 6 buttons of Buzz (to borrow from a really great back called Buzz Marketing)

• The taboo (sex, lies, bathroom humor)
• The unusual
• The outrageous
• The hilarious
• The remarkable
• The secrets (both kept and revealed)

These are the things that draw them in and engage them.  anyone of these things, done right, are hard to resist sharing.

Of course, you have to be congruent with your corporate voice.  If you’re a church, you may want to stay away from the bathroom humor.

@samantha why don’t you give us the FB Page so we can have a look?

@samantha too long to post here.I had a look. We can get on skype for 10 minutes to discuss if you like. Skype id jorgen-poulsen.You can always post what we discussed here.

@amoresocial @nitasexton @mikebrooks @russellallert

Just a thought, and I hope you won’t get upset or offended at me?

Travel to someone who has no intention or desire to travel, or to the places you are posting, may not be connecting or resonating with your current audience?

Try making it personal, ask lots of questions instead of just facts. Make it about your audience and personalize it, not about the travel, vacation, or destinations.

The travel for them may be more about family visits than it is vacation spots? It will be hard to know. Test and measure a lot of stuff and see where you strike some chords, and then hit the ball there.

The hard part for you is that I can see pictures of these places all over the web.

I really believe if you don’t emphasize the vacations/travel, and instead emphasis questions about people’s dream vacations or motives for travel, it might have a different impact.

It’s just a shot in the dark, but I hope it helps,
Don

@amoresocial – Cool, it always seems delicate to try to throw out an idea without sounding like you know it all or being rude and offensive.

Hope it goes well. Please keep us updated and let us know when you get the results you’re looking for.

@amoresocial Please do, Samantha! Happy to help. Good luck!

@amoresocial Samantha, the challenge I see here is lack of niche. Which may be the reality. Do they have any niche they cater to? If they do then you can publicize precise specials to that destination/ genre rather than general ones… For example…. feb 20 and mar 10 are usually our best deals if the year… You joining us? Then… Jul 4 and dec 25 always book out 6 months in advance. Want to make your reservation? Publicize precise deals. It’s a travel agent. That’s why people opted in. What else wd they want? Mix it up with the personal questions but tell them about the deals. And the sell outs! Yes, that needs to come from the owners, but oh well… Redefine your role as their coach rather than their implementer.

@abigailgorton @amoresocial Good advice. I’m meeting with a new client that is a travel agency and I will keep this in mind when I talk to her.

@samantha - there have been lots of great ideas here already! one additional challenge may be the absence of a really clear page strategy – and that needs to come from the client… with help from you. i’m guessing that because they’re a smaller/local firm, they’d like to use their page to attract new customers, and engage current ones. using that assumption:

• what makes this business behind the page special, unique and different from all others like it? why do their customers pick them over other travel agencies?
• once you know this reason, how can you work together to leverage their core strengths/expertise on the page? so, for example, it it’s because they have 7 travel agents who are seasoned travelers themselves, there may be someone who knows everything there is to know about south american destinations… or currency exchange… or finding the best eco-tourism hotels…. you could bring that expertise to the page by giving you “Ten tips to…”
• another challenge is that there aren’t that many fans… yet! so how can your clients help change that? do they do a newsletter? printed marketing pieces? biz cards? website? if so, is that facebook page on every single piece of marketing collateral? 
• someone alluded to the customers… are there particular destinations most of their customers travel to? can the page become an “expert” on those particular places with in depth articles and such? 
• FB pages should engage and entertain, but with a clear strategy in mind… and in this case it may include showcasing the expertise of the people running the business.
• i always try to remind folks that facebook is a process and tool, not a destination. a business has to work as hard on facebook as they do in every other marketing/customer channel if they want it to be successful. – especially those with smaller/local brands.

@fredericgonzalo Great suggestions. Making alliances with agent is a great tip. Few campaigns are very challenging and to promote them on Facebook, you need to think beyond the Facebook.

@amoresocial  also try to post content from official blog directly. Posting Original videos and photographs taken by clients and customer also help to establish more authority. Keep in constant touch with your existing client and ask them to share their experience on Facebook page and if possible give them some incentive for doing this favor like gifts, mementos etc.

Lots of great suggestions in here from everybody. Couldn’t help but keep thinking the following as I read through the posts:

1. How much exposure are you getting on your FB fan page? I followed the link and saw the FB fan page, there aren’t many fans in there. The strategy needs to include building up the fan page. 
2. Are you driving traffic to your fan page from other social sources? If not, think of an incentive that will drive traffic and increase “likes” to engage more fans.
3. Consider engaging an influential advocate? We do this promotion for a game called Just Dance. Last year before anybody knew about the game, we engaged several advocates who had a large Twitter and other Social Media following to spread the word around. We also ran several different contests to get the buzz going. Working out the strategy and finding the key advocates took the longest but once we got going this thing took off.