said 1 year, 4 months ago:
@amoresocial Interesting thread, here. As my expertise lies in travel marketing, I can’t help butting in…
One aspect that wasn’t necessarily covered in feedback from others is timing. When do you post? Or rather, when do you think people are most receptive to messages about travel, taking a trip or thinking of the next escape? That’s right: evenings and week-ends. Or if it’s during weekday, make it during lunch time.
Also, by experience I found that travel agents can have a presence on facebook, and it works OK, but twitter is much more effective, in particular when you monitor conversations, questions being asked, etc. Here in Quebec City, there is a travel agency that recently hired a social media specialist, and he’s doing a pretty good job of posting both on facebook and twitter. I find, however, that their twitter handle is much more dynamic and probable generates more leads than facebook. You can check out their FB page here: https://www.facebook.com/laurierduvallon
Finally, have you (or the travel agency) though of running a cross-channel promotion? Do they advertise in radio or print? If so, then it could be a radio campaign with “like us on facebook and be entered automatically in a contest to win a trip for two in the Caribbean”. Of course, such promotion would have to be worked out with a tour operator, airline or other partner, but it usually works wonders.
My two cents.