Kathy Bernard said
6 months, 3 weeks ago: Kevan, I’ve heard that Facebook has targeted groups so you might start providing helpful articles on the group discussions and then include your company contact information in your “signature” at the end — your name, company name and web address, maybe your phone number.
Even better, I suggest that you use LinkedIn groups to reach your target audience. There are more than 1.4 million groups on there and some of the groups are sure to include the people you want to reach. According to Lewis Howes, nearly 45% of LinkedIn users are business decision makers and according to Hubspot, LinkedIn generates the highest visitor-to-lead conversion rate at 2.60%, 4 times higher than Twitter (.67%) and 7 times better than Facebook (.39%).
If we aren’t connected yet on LinkedIn, invite me to connect and see how I use LinkedIn to build my business through the groups. I’m the Kathy Bernard in St. Louis, MO (I’m open to connect with anybody else, too.
