said 1 year ago:
Hello! So I haven’t been on here in some time because I’ve been very busy, but I need help with this and I figure this is the best place to go.
Recently, the format of my Facebook ads have changed. I used to see:
Clicks – people who clicked on the ad, but didn’t “like” the page
Connections – people who clicked on the ad and “liked” the page
But now I’m seeing:
Clicks – (defined as Facebook as) “the number of clicks this campaign’s ad has received. If you’re promoting a page, event, or app clicks also include page likes, event RSVP’s, or app installs directly from the ad.”
Actions - (defined as Facebook as)”this data includes all the people who take an action within 24 hours of viewing an ad in this campaign, or within 28 days after clicking on it.”
Is anyone else seeing this change?
I’m usually pretty good at figuring things like this out, but for some reason this is really confusing me. I’m GUESSING I’m still only getting charged just for clicks, and not actions? And my main concern is, the clicks section. Clicks used to mean people who clicked on your ad but didn’t turn into a fan. Now clicks mean only people who liked the page? How will I know how many people clicked on my page but DIDN’T like it? Is that what “actions” are supposed to be now?
If someone could please clear this up for me, I will be forever grateful. Since I don’t spend $1500 or more on Facebook ads in a month, Facebook of course won’t provide me with any kind of customer service. Guess they don’t have love for us smaller businesses…