said 9 months, 2 weeks ago:
Here’s a true story that might inspire you. When Papa John’s Pizza first arrived on Facebook, their wall was covered with posts wanting free pizza. I mean it was swamped! When I saw this, I immediately imagined some marketing person in Louisville staring out the window of a high rise over the Ohio river, wondering if he/she was about to get fired.
Papa John’s turned it around by giving away pizza, and the complaints died down. Obviously, you can’t do that. But can you find a way to engage those people? I’m thinking:
- Have a Facebook chat on your page with a legendary skateboard figure.
- Get an X sports personality to do a giveaway to that audience.
See what I mean? There’s nothing you can say. But can you enlist someone they would respect to spend a little time with them? Or maybe do a give-away of a skateboard related product?
What you are facing is a classic example of a negative business review that isn’t well founded, but it’s out there in public. Get creative. Find a way to let them know that you are listening and that you care by DOING something they will love.
Open your heart and show them some love. Even though their actions don’t deserve it. Maybe BECAUSE their actions don’t deserve it. That sets the stage for a real miracle.