said 1 year, 3 months ago:
@vincentedwards Thanks! I understand that when someone “likes” something, “all” their friends see it. But it’s never really “all” your friends. It’s the ones that happen to see the post, so depending at what time you “like”, you may miss a ton of other friends who weren’t on facebook at the time or didn’t scroll back far enough through their feed.
I can create a page with a beautiful banner and all the other stuff but it’s really only going to be seen by their current fans. I need an idea that makes the current fans encourage their friends to like the page. If their current fans have a good initiative to get their friends to like the page, then it with definitely go viral within their fan base.
So I think it has to be some type of contest that encourages fans to get their friends to like some type of interaction they have with the page. The fan who’s interaction has the most likes, wins the prize.
I’ve seen many photographers use this idea with baby pictures or car pictures. Something like post your picture on our page and ask your friends to like the picture. The picture with the most likes, wins. (Any person that likes the picture and doesn’t like the page is not counted.) This promotes the fans to tell their friends to like the picture and the page.
I can create a separate page which has the official rules of the contest and share on the news feed. Even “pin” the post to the top of the page but since not everyone has updated to Timeline, practices like these aren’t very effective yet.
Unfortunately, my client does not want to try Facebook ads yet. He is very old-school and is trying the “social media thing”, as he puts it, for the first time. So ads aren’t an option for now.