Hello Everyone,

I am fairly new to managing our company’s Facebook page and am looking for new ideas, advice, suggestions from anyone willing to help. I quickly found that B2B social marketing is a lot more difficult than B2C and would love to hear from anyone who has experienced or is experiencing this same issue.
If you have a quick minute, please check out our Facebook page below and let me know if you think.

http://www.facebook.com/AccuCode

I think this will be a great way to gather feedback from people who have no idea about our company. After all, first impressions mean everything so we want to know if our page stands out to you. 

Feel free to “like” our page and offer any constructive feedback/criticism. I promise I won’t be offended

Thanks!

@drew-sager

Hi Andrew,

I’m not sure if I can imagine your target market/audience. How would you describe it please?

Is there some competition doing similiar things like you do? Do they have a Facebook presence?

To create better first impression I recommend you to switch the “Likes” tab with some other tab to hide it under the fold until it will reach some bigger number  If you click the small arrow on the right side of the tabs, you can switch positoins of tabs and you can also change app icons – to have them with your own CI – it will help a lot to stand out.
You can change these thumbnails after clicking the settings button on the tab and then there is “Edit Settings” and “Custom Tab Image”. Does this work?

Regarding the content you are sharing – I think it is great, but I would recommend you to use more pictures, because they are the most engaging type of content. You can also pin them to your timeline – it looks really nice.

For example the post with article about QR codes: It would be nice to share a picture of QR code pointing for example to your site, then the status and the link only as the text  This is a good example: http://www.facebook.com/photo.php?fbid=10151234847892952&set=a.114456157951.118433.8062627951&type=1

And to get more fans: I would start with existing customers (I’ve seen you have a mailing list). Then Facebook Ads – if it is possible to target your audience with Ads Manager? And by the way this is where the things are becoming complicated for B2B Pages. It is harder to target your potential customers. How would you describe them?

This is really interesting article which could apply to your bussines. But I’m not sure if Ads Manager allows such precise targeting at this moment. It was some kind of “hole” in their system… It is more then 1 year old.

http://socialmedia.biz/2011/04/12/how-to-run-an-effective-facebook-campaign-for-5/

@drew-sager
Hi Andrew,
Some great advice above,I would like to add one thought, from my experience with B2B on Facebook – make it personal.  Pictures of a company fun-day or celebration, introduce your team, show the personal experience/benefit for a customer who is in a store that uses your product (if I understood correctly). . .FB is about people, even in B2B.Good luck!

@drew-sager being able to tap into the B2B world on facebook is tricky, in the sense that facebook is more of a relationship building platform. B2B works great on linkedin.

I like the suggestions Diane, Lada and Tamar have given above. You have to connect with other businesses first in order to attract them to your page.
Now, you must ask yourself these questions:
- What your ultimate goal on facebook as you are looking to connect with other businesses? Is it partnership/collaborations? Is it leads?
I have had a look at your page, and here are the things missing or you’re doing wrong:

• No strap-line on your cover image to quickly tell visitors what you do in a matter of seconds.
• Your tab icons are not properly customized with calls to action.
• You are posting random news from different sites within your industry.
• Your about section is cluttered with too much info; and like Diane said, there’s no website link (This helps drive traffic as well).
• Your business page is not claimed on facebook (Big privacy issue here).

• Get on business groups within your niche (Just like Diane said), and build authority there.
• Get on pages within your niche that have more fans and engagement going on, and become a fan.

Best regards,

Otoabasi U.

@otoabasiumonting  great idea on  getting on places in your  business  niche…. i have  been doing that  for  several  years and it  is a  good  thing….im always looking for more tho….i need  some in the  wider general  retail area, but  havent  found  any   good ones lately….

The most important thing is understand following:

1. You fans wants to consume it regularly, so build a series, its like cheese, you need to develop the taste for it. One series for customers using image gallery to increase the shelf life of your series.
2. Have something like (again a image gallery to increase the life span): 50 Technical tools for startups, SMEs.
3. Fun series (generally on Friday to Sunday)
4. Have a plan for 7 days, each day is specific for some type of post.
5. Show your creativity, innovation to make a mark (What will geeks do on 15th September, something like that.
6. Have a customer quiz, will you make a good deal as a customer

Thanks for all the great tips everyone! You guys had a ton of great ideas that I will definitely be using going forward. 

@ladik_ as far as our target market goes, it depends which one of our products we are talking about. But to give you an idea we typically go after warehouses who have inventory management needs, airlines for keeping track of mail delivery, and also brick and mortar retailers just to name a few. I also liked your idea about getting a list of our customers e-mails to help increase our page likes. However, do you think an e-mail blast asking them to like our page would be most appropriate? I’d hate to make them annoyed by this…

@annfurnivall thanks for the insight regarding the use of our techy jargon. I guess I use it a lot without realizing since I work for a tech company. I will start making sure that I speak in terms that everyone can relate to. This actually gave me a great idea to create a quiz or post that’s along the lines of “10 Tech Terms You Should Know”. 

@otoabasiumonting I appreciate your observations and the suggestions you made. I was a little confused when you said our business page is not claimed on Facebook. I’m not really sure what this means or how I go about fixing this so that there aren’t any privacy issues. Thanks!

@andrea-vahl Hello neighbor! Boulder was a great town to live in, I miss it deeply. That view of the flatirons doesn’t get much better anywhere else. Anyways, thanks for your advice. I will make it a goal to start engaging with our target customers pages frequently. 

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