said 9 months, 1 week ago:
I’m not sure if I can imagine your target market/audience. How would you describe it please?
Is there some competition doing similiar things like you do? Do they have a Facebook presence?
To create better first impression I recommend you to switch the “Likes” tab with some other tab to hide it under the fold until it will reach some bigger number If you click the small arrow on the right side of the tabs, you can switch positoins of tabs and you can also change app icons – to have them with your own CI – it will help a lot to stand out.
You can change these thumbnails after clicking the settings button on the tab and then there is “Edit Settings” and “Custom Tab Image”. Does this work?
Regarding the content you are sharing – I think it is great, but I would recommend you to use more pictures, because they are the most engaging type of content. You can also pin them to your timeline – it looks really nice.
For example the post with article about QR codes: It would be nice to share a picture of QR code pointing for example to your site, then the status and the link only as the text This is a good example: http://www.facebook.com/photo.php?fbid=10151234847892952&set=a.114456157951.118433.8062627951&type=1
And to get more fans: I would start with existing customers (I’ve seen you have a mailing list). Then Facebook Ads – if it is possible to target your audience with Ads Manager? And by the way this is where the things are becoming complicated for B2B Pages. It is harder to target your potential customers. How would you describe them?
This is really interesting article which could apply to your bussines. But I’m not sure if Ads Manager allows such precise targeting at this moment. It was some kind of “hole” in their system… It is more then 1 year old.