Need advice (13 posts)

  • About a month ago, our Facebook page was shut down due to a “claim of alleged rights infringement” (very frustrating).  A month later, our Facebook Page has been restored and we are looking to get back into the swing of things.
    My question is how would you approach the return?  Having been gone a month (practically a decade in the social media world), we have lost any steam we had in Facebook.  I figured there had better be some thought put into it before starting our daily posts again.  What would you do to get started again?  Would you mention what happend in a first post or just start posting like we never were gone?
    Any thoughts?  Any thoughts or advice anyone has would be greatly appreciated.

  • @gotravelsites Look at it as a great way to create your new strategy and start afresh (it does suck though).

    I would totally mentioned what happened – keeping your fans informed is important. I wouldn’t go into the nitty details, but do let them know what happened.

    Unfortunately, it sounds like you may have to start building up again, but at least you still have your page and name. :)

    If you need help with a new strategy, please let me know.

    Russell

  • We did get our Page back and the number of fans seems to be what we had when the page was shut down but we did not get our username back though.  Trying to get that sorted out.

    Thanks for your advice @russellallert.

  • Hi there,  I agree with Russell about starting afresh.  However, I wouldn’t tell anyone anything unless asked.  Many might not have realized your page was gone. Facebook doesn’t send notifications for things like that.  If you have the same number of fans, then you are already at a good start.  Take this opportunity to make your page bigger and better. 

  • @gotravelsites sorry to hear about your trouble, but agree with everybody here- view it as a FRESH start. Here are some ideas:

    1. Don’t mention this to your audience. It’s not a sexy thing to bring about, and you shouldn’t mention it unless asked, in which case, you’ll need to have a crafty answer in place. Make the best of it & incorporate some humor.

    2. Do a giveaway. Start by doing a couple of polls and asking your audience to choose the prize. Then go about doing a fun countdown till the giveaway starts. Run it for about 2 weeks to give you ample time to mention it in your posts, and encourage Sharing. Think of pushing it with some promoted posts.

    3. Post quality content at least twice per day, Max 3. You can’t pop out of nowhere again and flood news feeds.

    4. Have a positive attitude. Make sure you read all the Facebook guidelines to avoid something like this from happening in the future, and re-strategize, you’ll be fine!

    5. Keep an eye out on those insights like a hawk, to quickly adapt to what’s working and what isn’t.

    Hope this helps, keep us posted!
    ~ Alexandra

  • Also, to add to the advice here, I would consider a small budget for Facebook Ads to get you off to a running start. With the right keywords and demographic choices, you can grow your fan base through ads as well as your content. Since you mentioned growing it bigger, I recommend adding an ad budget to your strategy. 

  • Thanks everyone for the great advice.  It is very appreciated.

    This has been a very frustrating situation since we were shut down when there wasn’t even a real violation. Rather than cause trouble with the company that had us shut down, we have decided to take the high road and just put it behind us and move forward.

    Unfortunately we have no budget for social media so giveaways and ads are not an option at this time.  Perhaps in the future.

    Thanks again for the advice.

  • Giveaways don’t have to cost too much.  Offerpop does the first contest for free and then the cost is just the prize.  But great advice given by all.  I think the big thing is to just be regular and post as much as possible to re-energize your audience.

  • @alexandrapotora
    I am sorry but I have to disagree with you….your page is gone for a month and you should act like nothing had happened? just because its “not sexy”
    social media is a platform, a communication channel between you and your audience…If they see you do not respect them, they will simply won’t care…
    being gone for a month needs an explanation…maybe you left because you simply don’t care…
    if you respect them you should explain the situation with a “crafty” answer (as you mentioned) say sorry, stress the point that you are people too, you could seek help and opinions of the audience why they think you guys were shut down…(because probably some readers reported you…)…this is a great way to get people to go through your page and contents…
    and as everyone has mentioned already it is a great chance to re-start your strategy, your voice towards them, be more engaging, be more proactive!

  • @szaszabox This is precisely what I love about Social Media, there isn’t a Rule for What to do. It’s what YOU think works best for YOUR community. I absolutely agree with you that Social platforms are used for communication, and that the relationship you have with your community relies on trust, communication, and Listening to your audience.

    In my opinion, Social Media is about community building, and That trust is built with a certain level of -tactfulness-. There’s a reason why we wouldn’t always air out our dirty laundry, and I think this scenario falls into that. I personally would rather make the 1st post along the lines of ‘We’re back!! We missed you!! Sorry we’ve been gone for a little while, but we’re here to stay, and we’re coming back STRONG!! To make it up to you, we’re doing a giveaway this month & the prize is all about YOU! [do a Poll & have the community engage & choose the prize. You're not arrogantly coming back as if nothing ever happened, but you don't initiate a conversation that is more on the negative side, either].”

    - rather than posting along the lines of “our page got shut down, due to a “claim of alleged rights infringement”…” – in my opinion, it’s like seeing somebody that you’re courting, after a month, and airing out your dirty laundry. I would say that yes… that’s not very sexy :) In my communication experience, I always did everything I could do, to turn something negative into something positive. I don’t think it’s healthy to initiate and keep the conversation on the problem in -This- particular case. Why stick the knife even deeper and ask the community why They think the page got shut down? It was a “claim of alleged rights infringement” It’s something that you, me, us, we need to know about our own page as the content generators. I also think that you’d have more people engage and talk about something fun and positive, rather than something that has a negative connotation. Like I said before though, this does not mean beating around the bush and pretending like nothing happened. When asked, the right answer needs to be given.

    There’s not One rule to what’s right or wrong. We just found through our work, that it’s one thing to address a company mistake, or a bad product, and initiate the conversation, be honest and take ownership of it, versus having some ugly Facebook problem and initiate the talk about this with the community, beating the nail in the head. At the end of the day, only @gotravelsites knows What will work best for her community. She now has 2 different angles on how to handle the comeback, and no doubt, the biggest thing here is to turn this into something positive.

    Cheers Social Sasha, I’m really glad I had the chance to speak with you. Let’s do this again soon :)

    ~ Alexandra

  • @alexandrapotora

    I agree with you about not airing out the dirty laundry. But a nice and happy “we are back” message with give-aways etc. is more than advisable. I just did not agree with your “you shouldn’t mention it unless asked” comment, but maybe you meant it differently then
    You also convinced me about not sticking the knife deeper part…we shouldn’t focus on the problem, but we should get going…

  • Great advice everyone!  Thanks again.

  • @szaszabox ditto….

    ..and i  would  srress that its  still  you    but with a different  name….. and   totally  express that  you are  glad  to  be  back……

    everyone  kind of gets   internet  mess ups….


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