said 9 months, 3 weeks ago:
@szaszabox This is precisely what I love about Social Media, there isn’t a Rule for What to do. It’s what YOU think works best for YOUR community. I absolutely agree with you that Social platforms are used for communication, and that the relationship you have with your community relies on trust, communication, and Listening to your audience.
In my opinion, Social Media is about community building, and That trust is built with a certain level of -tactfulness-. There’s a reason why we wouldn’t always air out our dirty laundry, and I think this scenario falls into that. I personally would rather make the 1st post along the lines of ‘We’re back!! We missed you!! Sorry we’ve been gone for a little while, but we’re here to stay, and we’re coming back STRONG!! To make it up to you, we’re doing a giveaway this month & the prize is all about YOU! [do a Poll & have the community engage & choose the prize. You're not arrogantly coming back as if nothing ever happened, but you don't initiate a conversation that is more on the negative side, either].”
- rather than posting along the lines of “our page got shut down, due to a “claim of alleged rights infringement”…” – in my opinion, it’s like seeing somebody that you’re courting, after a month, and airing out your dirty laundry. I would say that yes… that’s not very sexy In my communication experience, I always did everything I could do, to turn something negative into something positive. I don’t think it’s healthy to initiate and keep the conversation on the problem in -This- particular case. Why stick the knife even deeper and ask the community why They think the page got shut down? It was a “claim of alleged rights infringement” It’s something that you, me, us, we need to know about our own page as the content generators. I also think that you’d have more people engage and talk about something fun and positive, rather than something that has a negative connotation. Like I said before though, this does not mean beating around the bush and pretending like nothing happened. When asked, the right answer needs to be given.
There’s not One rule to what’s right or wrong. We just found through our work, that it’s one thing to address a company mistake, or a bad product, and initiate the conversation, be honest and take ownership of it, versus having some ugly Facebook problem and initiate the talk about this with the community, beating the nail in the head. At the end of the day, only @gotravelsites knows What will work best for her community. She now has 2 different angles on how to handle the comeback, and no doubt, the biggest thing here is to turn this into something positive.
Cheers Social Sasha, I’m really glad I had the chance to speak with you. Let’s do this again soon