Mauro D’Andrea said
8 months, 1 week ago: @alexandrabriggs Alexandra, I agree with you: it depends on the goal of the page.
Anyway I think that every Facebook page is made to increase the earning of the business behind it.
Obviously, everyone does this in a different way.
For example, with my page, my primary goal is to engage people.
Thanks for the reply 
@josh_beaty Josh, these are some interesting apps.
Particularly, I think that UserVoice is very fascinating.
It’s a great way to engage fans and at the same time to better know your audience!
ShopNow it’s also an interesting application, but now I don’t offer products yet…maybe I could use it with affiliate products.
Thanks for your suggestions, Josh!
PS: @josh_beaty I wanted to see the apps in action to have a better idea, so I visited your FB page. I want to say you that your Social Media Examiner profile has a wrong URL in the Facebook Page section: it contains 2 URL so it doesn’t work.