said 1 year, 5 months ago:
Thanks for the great advice everyone – I am learning so much with this forum! @andrea-vahl do you know if it is it possible to rename the welcome tabs so you could have for example ‘Welcome USA’ or ‘Welcome UK? That way it would be very easy to know which ‘welcome’ page you are directing specific ads to. I assume you can test the link on the ad at the Preview stage, so even if you can’t customise the name of the tabs, by trial and error you will link to the correct one.
Karen, @projsocial I watched that webinar too with Guy Kawasaki when he was saying that he wished he had never started another Facebook page for his new book, for exactly the same reason as you mention in your post.
I do however agree with @dcoville001 that in the case of a very large brand that serves different territories, then it is possible to have multiple pages but branded with the parent company too. These companies would have the resources to maintain separate pages locally.
I had a client recently that was a university and they are maintaining several pages, one for alumni, one for current students, international students etc but they were finding it very difficult to co-ordinate, so in this case they would probably have been better sticking to the one page.
Thanks again everyone for your comments!