said 1 year, 4 months ago:
I have a question – how do people calculate monthly reach? I’ve been using the 28 days info from Insights (when you export page data), but this doesn’t really marry up with the weekly reach for the page. E.g. weekly reach is generally 10k, but according to spreadsheet, monthly reach is 20k? Shouldn’t it be at least 40k? If anyone has any insight into this and whether this is Facebook data issues or I can pull it easily from somewhere else. I’m using a calculation of my own to work this out now so it reflects weekly reach more effectively.