said 1 year, 4 months ago:
wow, tough question.
and one that i dont think will ever get answered correctly for anyone.
depending on your business a “fan” can keep buying from you over and over again. so even if you spent $100 and got 1 fan, he/she can earn that back 10 times over.
even though were quick to monetise every aspect of our business, there just simply isnt the right metrics with which social media can be quantified.
even thinking well into your post there are just far too many variables to work out a formula for your request.
if you spend 100 on fans and get 50, then put up a sale on FB to which 75 people buy (25 new likes and 50 existing) how do you work out the “value” in that?? its something thats far too difficult to work out and time spent on it should be time spent on your facebook page
@sgsrecording i used to think content is king, though its a little bit more than that i blogged about it here