said 1 year, 2 months ago:
Facebook is already optimized for mobile, but there is something you can offer your customers through the Mobile Facebook platform. If you have a page with an address on it, you should be able to offer a check-in deal to customers. This is an easy way to award your customers for actually coming to your place of business.
Also, be aware that any custom applications you install may not be accessible to mobile fans if that application also doesn’t have a mobile version.