While there are so many people angry about the latest Facebook changes (when aren’t they right??) I believe those of us who are in the social media b2b market see these changes a lot differently. Well, we have to actually, otherwise we’ll go out of business.

I thought I would spark a discussion regarding marketing strategies in light of the new Timeline changes. Are you going to be doing anything different? Do you see this as an opportunity or a set back?

For me, coming from web/graphic design, my plan will be to contact as many local businesses and offer to create a branded cover image for free. I don’t normally give my services away like that, but the way I look at it … it’s a great way to build trust with local businesses and let them know I’m not trying to capitalize on their misfortune. They will have no choice in making the change, and the new timeline format could be confusing enough for them. I see this as a foot in the door type of move too. I have other services they may be interested in and hopefully this will be a step towards building great relationships with local businesses.

Anyone else have any marketing strategies they want to share?

I think it is wonderful . The new timeline format allows you to convey your company’s message clearly and the new page width gives you a lot more real estate for your message. Which means no more trying to squeeze a fully functioning eCommerce store into a tiny canvas. With the power of WordPress combined with the tens of thousands of plugins available the opportunity’s are limitless.

Rather than giving a one time discount or freebee I am offering free SSL hosting for all of my customers fan pages.

Social media is a PART of your overall marketing plan.  I like your idea @scottprock, but you might want to pitch it as, Let me help you enhance your company page for the new timeline for $xx and I will give you a cover photo for no charge.  That way the branding is all similar.