said 1 year, 2 months ago:
@markoetjens – We did the same – we have Rolling Thunder Graphics for self publishing. Now that we all have access to the same printers in China, it doesn’t make sense to share the spoils with other publishers.
You’re doing all of the right things. Here are a couple of more ideas for you:
#1. Today is Creator Owned day – hashtag on Twitter is #CreatorOwnedDay – leverage that, talk about the importance of creator-owned I.P.s
#2. Sign up for Cathy Stucker’s free service BloggerLinkUp.com and start submitting your blog posts to other blogs that don’t care if your blog is previously published.
#3. Sign up for the free service RadioGuestList.com and watch for opportunities to talk sci-fi with various podcasters and radio shows. Position yourself as an expert commentator / thought leader on sci-fi.
#4. If your book ties in with anything going on in the world – weather events, political events, etc. tie it in with commentary on your blog.
#5. BTR (Blog Talk Radio) is one of the best devices for SEO juice. Consider starting your own podcast on sci-fi/geek/nerd culture topics.
If you follow me on Twitter or on my Facebook page, I post book author marketing tips (and small biz marketing tips) frequently. My Facebook page is http://facebook.com/writebrainmedia and my Twitter account is @writebrainmedia.
Aside fro HARO, there are 2 other free services for journalist queries: PitchRate.com and ReporterConnection.com.
Additionally, expert source file yourself everywhere you can so journalists can find you.
One of my favorite sci-fi/paranormal authors, NY Times bestselling author F. Paul Wilson is using Smashwords, so once he started on there, I got more excited about pursuing it.