Lots of Friends, not a lot of likes (3 posts)

  • How about getting people to like your business page instead of the admin personal page? I have no problem with people trying to friend our personal page (still) but I can’t seem to get these same people to “like” our business page. I have contacted our FB friends and told them about the conversion to the new business page, I keep a current message on our profile page directing people to the business page and all our external links routing to FB is to our business page. What else can I do? My profile friends are over 1k yet my business age likes are under 600. It’s the same “content” as what we were doing on the profile page. I’ve even run a FB campaign thru constant contact but while I got a few new likes it didn’t help much.

    Frustrating

  • It’s definitely difficult to bring people over to a Page @firstmain-towncenter  Sometimes people just want to be connected to the person behind the Page.  
    One technique that I think works well is to run some type of contest where they have to Like the Page to enter.  There are a lot of contest apps that have a “Like gate”

  • Hello @firstmain-towncenter, I like  @andrea-vahl‘s response to your question, and I’m going to add to that.

    Contests are very effective, and if you know how to set it up properly, then you’ll start getting new likes. Most people prefer to be friends of people on facebook than fans, and in your case, you need to start restructuring your campaign.

    Put up a little survey to find out what your community wants, and where they would like to get information from your business (Profile or page?). Another concept would be to let them know that most of your offers/promos are going to be running on the pages because the tools over there (Custom Tabs) allow you to easily integrate the deals, as opposed to using your personal profile (Besides, it’s frowned upon when you use your personal profile for promos).

    I hope that helps.


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