Robin Carlisle said
8 months, 3 weeks ago: @albertmora
Albert, it’s kind of difficult toggling back and forth from your site to this site in order to write this, so I’ll just rely on my sketchy little memory for now.
First, this looks reeeeeally interesting… and I was especially interested in the “Download” hosting part, as this is a bugaboo for a lot of people who don’t know how to do this on their own site. As far as I could tell, you made it a very easy process to upload documents to giveaway to followers in exchange for a “Like” on Facebook. Cool.
Giveaways are such a vital list-building asset to any company and you are the first I’ve seen to integrate that into business-as-usual “campaigns” in any way, other than participating in someone else’s organized giveaway event. Plus, for the time being, it’s free. Very good price! I hope you keep at least some basic things free, as that will be a perpetual draw for you and encourage people to upgrade and stay with you if they downgrade. Really brilliant and timely idea to make giveaways so easy to present in the way you’ve done here, as well as making them seem like a regular and necessary part of any campaign. Kudos on that.
Also, there were a couple things I noticed right from the start that you may want to pay attention to.
1. HiSocial is a catchy name and looks great IF you make that S a capital letter. Otherwise, it reads like “his social”… hisocial and gets kind of lost. HiSocial. hisocial. HiSocial. hisocial. See the difference? It gives your brand a better standout look. And, puts emphasis on the word “Hi.”
2. Spend a few dollars and hire a professional proofreader for your copy OUTSIDE of your organization, so they won’t be blinded by what they’re used to seeing. On the first page, you had several major misspellings that really detracted from your message, especially because you’re delivering written campaigns. You can’t afford for your English grammar, spellings, and word usage NOT to be perfect, with zero errors. Otherwise, your American audience will assume that the errors are due to your company being a foreign company and your trust level could plummet… all over a few spelling errors, lol. It’s awesome that you’re planning to be multi-lingual, but if your misspell or misuse English, then I think that combination will cause Americans to connect the cause with being foreign, which may unnecessarily trigger the trust issue as far as revealing private sign-in info for Facebook, as well as for payment issues. Just saying… make sure you fix ALL the spelling/grammar errors and make thinks consistent and perfect in the language usage department in order to prevent any adverse associations.
3. In “Step 3: Access Mode,” all the writing in the illustrations are in Spanish, though in the previous step I had chosen English. (BTW, great move to give a Spanish option in the free version and looking forward to seeing the other languages in the Multi-Language version — cool).
That’s all I can remember off the top of my head, but I really like where I think this is going. Unfortunately, I got to that third step, but didn’t want to input my Facebook data right now. I think that was the part where I would be uploading my giveaway documents, but since I had nothing to upload right now, I couldn’t finish my little trial run. But so far, so good. I think this could be a real winner!
And I’d also like to see yall add some Pinterest campaigns to this, too.
Great job! When I have time again, I’ll try to go through ALL the steps as a trial run. And now that I’m thinking about it, you may want to upload a video actually showing a quick run of the whole process of creating a campaign, with both English and Spanish versions available.
If I had not read this forum here on SME and felt safe with you as a member here, I would NEVER have gone through as many steps as I did on your site without having that upfront peek into what I was getting into and how much time it was going to take. Since you can’t move forward unless you fill in all the blanks about your “campaign,” I just made one up… up until I got that request for access to my Facebook sign-in information. That made me stop. So maybe giving your viewers a bit more of a preview of what’s required or doing something to make them trust you a bit more with their private info… would go a long way toward increasing your sign-up rate. I’ll have to think on that one for a while…
But so far, I reeeeeeeally liked what I saw… and will most certainly use HiSocial for a freebie giveaway I had planned.
Are you live now? Planning a formal launch? Just in Beta? I definitely want to know what your schedule and plans are for the site! Please keep us informed.
I’d also recommend you do a free WSO (warrior special offer) on the Warrior Forum. They will most certainly give you very specific feedback, especially from an internet marketing perspective. Very much worth your time.
Hope my observations were of some help…
Robin Carlisle
