I don’t have a lot of experience in using Facebook for business though now that I’m starting to work as a social media manager I’m trying to learn as much as I can about it.

I’m currently working for one client for whom I built a Facebook page but I’m now having trouble trying to figure out how to get people to read and Like it. My client doesn’t have a personal Facebook page, so I don’t have anyone already connected to her to invite and she doesn’t want to purchase any advertising. I’ve tried liking other pages and joining and commenting on other groups but it doesn’t seem to have brought anyone over to my client’s page. Am I doing something wrong? Can anyone offer suggestions as to how I can promote this page and get people to read it?

Here is a link to the page: https://www.facebook.com/IsraelHealthConsulting

Thanks for your help.

@simchalazarus Hi Simcha,

Although this is the question that almost all business owners and marketers face, the answer is simple yet hard! Implementations will be time consuming, long, and will have a slow but steady effect. 

-> First of all, determine your audience, decide what age, gender, geographic and product/service interest of your audience are.Then focus on getting audience based on these criteria. Remember, if you have 5000 fans but that doesn’t include interested/genuine people, its like a page having 0 fan. And if you have 100 genuine, interested fans who can be your prospectus, its like having thousands of fans!
-> Post informative, knowledge sharing, tips and tricks, HowTos, and other useful resources related to your business, products or services. Don’t always post marketing/promotional posts.
-> Try to design and post your own images/graphics with useful resources for your prospectus, images will make better impression than text only content. Imagine, if you are visiting a page, what you notice first? A text post or a  post with images?

-> Always follow Rule of Three Rs : Be Relative : Post content related to your business/industry,Be Regular : Post regular content, not like one post today then after a week!,Be Responsive: Always stay in touch with your fans, respond to them asap. Even if you found any negative comment or post from your fan, reply and response.
And finally, go through this 8 copy paste ready fan page tricks post written by our expert club member @rlmosca

http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/8-copy-paste-ready-fan-page-tricks%E2%80%8F/#post-10806
Whatever you do put it all in a spreadsheet so that you can trackback your efforts and can measure your plan’s effectiveness.
Thanks,

Thanks for the advice everyone. There are some very helpful tips here that I’ll have to try. I have to say that it’s a relief to hear that what I’m trying to do is as challenging as it feels to me and that I do seem to be on the right path.

@andrea-vahl  I had built Linkedin and Twitter accounts for my client but I haven’t been trying to send the contacts from these sites to her Facebook page but rather to her website. I see Facebook as a way to reach and interact with people who don’t spend time on Twitter or Linkedin (if I could only figure out how to find them) and so I haven’t been trying too hard to get people from one platform to visit the other. It would be great if I could get her to provide me with the email addresses of her clients and other contacts but it hasn’t happened yet.

Hi, @simchalazarus  You are not alone. Most people find themselves in that same situation.

I would say that you should guide your client in how to use her comments. If they are not interesting enough, people will not want to come to the page. Or if they are not conversational, people will not care or notice.  That page will be invisible on the newsfeeds.  Here is an article I wrote on a process that works.  I have seen health pages in a much smaller niche,  horse nutrition, find success by focusing on the comments they are sharing, and how they interact with other people.  Here is an article that I use to show my fans how to use their comments.   

How to Use Your Comments to Attract Fans and Sell What You Have to Offer

Feel free to share it with your client so she has a guide.

Randi 

@moinshaikhLove the post with the   8 copy paste ready fan page tricks Great advise I notice I get the most activity on my client’s pages when I post animal pics or inspirational sayings.  I try to find one that says “like” or “share” if…Seems kinda silly sometimes, but it works.

@simchalazarus

A few suggestions for your page:

• Try using a logo or something similar for the profile pic (instead of a headshot).

• See if Aviva will pay for a professional photo shoot (or just a really good quality shot) and use it in the cover photo of the page – this helps increase perception of confidence and authority in the niche.

• Add a bit more information about the business in the about section.

• Post a humorous image (that relates to your niche) now and then (humerous images have a high re-post or share rate than many others).

• Never forget existing clients/customers – print out a brochure/flyer with the facebook address and a special offer or draw prize for people that “like” the page before a certain date. Give it to clients/customers before they leave their appointments.