@tracy-peterson-champagne I have a couple of suggestions that may help.

Post a lot of content about your local area,
Run an ad campaign targeting people who live locally
Drop flyers around the local area with “find us on Facebook” clearly visable.
Use word of mouth as much as possible.
Use a newspaper add with your Facebook Page address.
Have your Facebook Page address on your business card and give it out a much as possible.

However, I would like to know why you want people to fan you on Facebook rather than getting them into a sales funnel through a website……

we are local and we started  by   sending  info to our  friends…. my daughter in law and  daughter  both had  tons of  friends most  active on  facebook,    and most of them   were interested in the  store  too…so  that worked..after that most of the connections   came  from  face to face  talk  in the store   and us using our   big database of  customers….and putting our facebook plugs  on  everything , all the paper reciepts  brochures etc    and  the  website etc etc… @tracy-peterson-champagne     in  short….start with your   real world  connections..

@dedimason, thanks, targeted ads would be perfect for this. I had not thought of that and did not know how well they would work. Thanks for the suggestion I know what you me about handing your page off to someone. Have to be careful.